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Welcome to DMI, Direct Marketing International Magazine, the only publication which has the global reach among international direct and interactive marketing professionals. Now in its third decade, DMI was the first magazine to be printed in the UK for direct marketers - so not only is it unique, it is also truly original! Sally Hooton - Editor
In this month’s issue…
Editor’s Leader column:
Can anyone tell me if this is a first – a television commercial to promote advertising on the telly? The ad currently running on UK screens shows a man on a psychiatrist’s couch breaking out of a trance-like regressive state to sing snippets of old TV ad jingles: ‘Nuts, whole hazlenuts, Cadbury’s take ’em and they cover them with chocolate . . . Just one Cornetto, give it to me . . . I’m a secret lemonade drinker, RWhite’s . . . etc.’ A sort of adman’s Tourette’s Syndrome. The tagline is: . . . more
Cover feature:
Safe passage in a turbulent age…
The world is more interconnected and interdependent than ever before. National economies are now all intimately linked, interconnected and interdependent upon each other.
While global interdependence works in everyone’s favour in good times, globalisation’s ‘interlocking fragility’ rapidly spreads much pain and damage virally in bad times. . . . more
…plus all the regulars
Latest DM News
Columnists
Alastair Tempest
Doug Sacks
Herschell Gordon Lewis
Ian Hughes
Keith Wiser
Nick Martin
Rosemary Smith & Jennifer Moseley
Susanne Hornikel
