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Welcome to DMI, Direct Marketing International Magazine, the only publication which has the global reach among international direct and interactive marketing professionals. Now in its third decade, DMI was the first magazine to be printed in the UK for direct marketers - so not only is it unique, it is also truly original! Sally Hooton - Editor
In this month’s issue…
Editor’s Leader column:
I have recently celebrated a birthday and was curious to note that I received almost as many emailed greetings as traditional cards. This was not as a result of my nearest and dearest cutting down on postage (or effort) but that I was getting extra good wishes from others via computer. People who had never sent me birthday greetings before, sent me an email. Nice! But how did they know? At the FEDMA List Council meeting in London in the same week (page 6), the topic turned to just how much personal information there is floating about in cyberspace, thanks largely to profiles within FaceBook, LinkedIn, Twitter, Skype et al. Of course, marketers are not surprised that communications channels and systems do just that; communicate details. And yet . . .
Cover feature:
Counting the cost of poor service . . .
Poor customer service is costing companies around the world billions each year, says Keith Pearce. According to a survey by Genesys and Datamonitor/Ovum, the figure stands at a staggering US$338.5 billion. So just where are businesses falling short and why are there such high levels of customer churn?
Read the issue online…
Join the debate….
Have your say on the latest issues affecting our industry and the world of business. DMI columnist and ‘Master Debater’ Ian Hughes welcomes your comments on his latest rant. Today’s topic – ‘The end of Twitter is nigh!’
Click here to take part in the debate: Talk Back!
Alastair Tempest
Doug Sacks
Herschell Gordon Lewis
Ian Hughes
Keith Wiser
Nick Martin
Rosemary Smith & Jennifer Moseley
Susanne Hornikel
