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Welcome to DMI, Direct Marketing International Magazine, the only publication which has the global reach among international direct and interactive marketing professionals. Now in its third decade, DMI was the first magazine to be printed in the UK for direct marketers - so not only is it unique, it is also truly original! Sally Hooton - Editor
In this month’s issue…
Editor’s Leader column:
February sees the start of the Chinese Year of the Tiger. The adventurous but focused wild cat symbolises courage, confidence, survival and grace and is therefore a very different animal to last year’s hard-working, rather plodding and generally less appealing ox. Superstition also has it that the tiger’s eye gemstone stimulates wealth and abundance – hold it up to a full moon and it will draw cash to its owner. Hmm. Should we rush out and buy one? It seems, more than ever before, people are trying to change their luck, make or win some money or get a bargain – and marketers, always quick to respond to trends, are offering deals and ways to help consumers stretch their precious cash.
Cover feature:
Playing the game . . .
As online gaming increases in popularity, relevancy and deliverability remain the best bet for engaging with players, says Will Schnabel. The online gaming industry is a highly competitive environment, with many companies offering their services to millions of players
…read the issue online…
Join the debate….
Have your say on the latest issues affecting our industry and the world of business. DMI columnist and ‘Master Debater’ Ian Hughes welcomes your comments on his latest rant. Today’s topic – ‘The end of Twitter is nigh!’
Click here to take part in the debate: Talk Back!
Alastair Tempest
Doug Sacks
Herschell Gordon Lewis
Ian Hughes
Keith Wiser
Nick Martin
Rosemary Smith & Jennifer Moseley
Susanne Hornikel
