In this month’s issue…

Editor’s Leader column:

I was reading about how moles survive underground, by being able to inhale the same air they exhale, and marvelling at how adaptable nature can be. You might find my analogy a bit of a stretch, but I found myself likening those moles to modern direct marketers . . . in terms of remarkable adaptability, rather than holes. Yet, we have just climbed out (we are assured) of a truly enormous hole. Not one we dug for ourselves as shelter, but one into which we were hurled by the economic hurricane which overcame us. As per moles, we have been blinded to a way out of that hole. We have had to sit and wait, hoping we could survive on (less than) fresh air! So, can we now sigh with relief? According to research from Pew, many Americans are still in shock following the ‘Great Recession’ and are keeping their heads down and their fingers crossed until the financial ‘light-at-the-end-of-the-tunnel shines bright and clear overhead . . .

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