Direct Marketing International Online DMIonline.net

(Stock is schlock)*

Herschell Gordon Lewis is not happy with images in ads which barely relate to the product or service being marketed.

Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

Everybody’s an expert . . . . . . according to chapter 36,407, says Herschell Gordon...
Where’s Rosser Reeves when we need him? Herschell Gordon Lewis recalls the adland veteran’s timeless philosophy. Most...
How are you keeping score? Remember, says Herschell Gordon Lewis, it is not your image...
Is ‘social’ really sociable? And how effective can a marketer be in just 140...
Enter the world of shopping Adam Stewart (pictured) charts how commerce has changed in just...

Previous/Next articles in archive, by date :

Tags: Columnists · Herschell Gordon Lewis

You must log in to post a comment.