NextMark, a US-based provider of direct marketing tools and resources, has published its first quarter 2009 Data Card Quality Report.
Among the findings were 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500+ category, and 11 companies that achieved a perfect score (100) on every data card.
Scott Chilcutt, NextMark VP and head of the Marketing Information Network (MIN) list services operation, said: “While it is important not to confuse data card quality with list quality, list brokers rely on data card updates for delivering reliable recommendations to their mailer clients. These real-time updates enable the MIN teams to focus on auditing data, custom list research and other value-added services that give our clients a competitive edge.”
View the report here: http://www.nextmark.com/mmse/top50-list-managers-dccqr.html


















News
Sally Hooton
This month's online edition


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