Direct marketing services provider, Equifax, will focus on the fundamental issue of data quality at the inaugural 2009 Data Marketing Show by sponsoring the show’s ‘data clinic’.

The aim is to give marketers the ability to target prospects at a time when they are most responsive to direct marketing offers. Key to this is having the right data to reach the right prospects in order to drive greater efficiency and lower the costs of their customer and prospect marketing projects. 

Equifax’s marketing services experts will be on hand to offer advice as part of its sponsorship of the data clinic at the show – to be held June 30 to July 1 at London’s Olympia Grand Hall. Equifax representatives will also be speaking in two of the show’s workshop sessions – on Data Privacy and Using Data to Drive Value through Business.

Graham Burdett, sales director, Equifax Marketing Services, said: “As the Data sponsor of the UK DMA, we have a clear vision of the value and importance of high quality, easily accessible consumer and business data. We are, therefore, tremendously excited to be the sponsor of the Data Clinic at this first Data Marketing Show.

“There is no question that we are now in a very different marketing environment and that needs different approaches to achieve success. Equifax has a wealth of expertise in turning information into intelligence and, through our passion for innovation and focus on our customers’ needs, we are providing marketers with a range of solutions that will help them get the best return on investment from their campaigns. This includes maximising the potential of existing internal data sources and using external data sources to complement and enhance that data.”
 

More about the show here: http://www.marketingweeklive.co.uk