Australian consumers are becoming increasingly concerned about issues of security and the methods organisations use to verify their identity, according to a new study by Sydney-based research company, callcentres.net.
The 2009 Salmat VeCommerce Identity Verification Study highlights consumers’ fears that traditional PINs and passwords do not provide adequate protection of their personal information, with 67 per cent of consumers Down Under reporting that they believe their security details are at risk.
Just over half (51 per cent) felt that someone else may be able to accurately guess their password, PIN or security details for interactions over the phone, while 59 per cent said they believe someone else may actually know these details.
General manager EMEA at Salmat VeCommerce, Brett Feldon, said: “These figures are high but are by no means surprising when you consider the widespread reliance on passwords and PINs and the increased consumer awareness about how these can increase exposure to identity theft.
“When it comes to tackling fraud, Australia represents one of the most advanced countries in the world. Already some of the largest Australian insurance companies are using tools such as voice biometrics to replace the vulnerability of passwords and many of its leading banks are preparing to roll out the technology within the next six months.”
To download a copy of the survey, click here: www.vecommerce.com


















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Sally Hooton
This month's online edition


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