Biz Stone, co-founder of communications platform Twitter, will lead a seminar in the first ever ‘Official Cannes Lions Tweet-Up’ at this year’s advertising festival in France. Hill & Knowlton is the only PR agency to secure a seminar slot during the week-long programme of events, and Stone will lead the session taking place on Monday June 22 at 4pm. He will be speaking about life and the Twitterverse, before taking questions live on Twitter.

Often billed as the ‘Oscars of the marketing industry’, this is the first year that the Cannes Lions festival, now in its 55th year, has added a PR category.

Stone (pictured below) said: “I’m flattered to be a guest speaker at Cannes Lions this year and look forward to fostering new ideas with the world’s top brand marketers and galvanizing their experience within the community.”

Tony Burgess-Webb, chief marketing officer at Hill & Knowlton, said: “It’s great to have Biz leading our inaugural seminar at Cannes. Twitter is without doubt the hottest communications platform in the world right now and is leading a massive change in the way people engage with each other and with brands. This has profound implications for the public relations industry specifically and for marketing generally.”
Biz Stone