A US-based provider of direct marketing tools and resources, says its new service – NextMark Select – provides the first live connection between datacards and mailing list data.

NextMark says that prior to its new NextMark Select service, the underlying list data was disconnected from the datacards, requiring list managers and owners to manually update datacard counts and to manually process count requests for mailing list brokers and mailers. The service solves the problem by creating a technological bridge between datacards and data – a two-way connection automating the administration of datacards and paving the way for new analytical applications, such as advanced mailing list profiling, online custom counts and online ordering. Cross Country Computer is the first service bureau to automate datacard updates using NextMark Select.

Connecting datacards to data has been a goal of industry leaders for a long time, says Joseph Pych, founder and president of NextMark: “Our goal for NextMark Select is to eliminate the hassles of updating datacards while opening up a new protocol that improves communications between list brokers, list managers and service bureaux.

“With Cross Country Computer, our first NextMark Select Certified Integration Partner, we were able to prove the feasibility and ease of integration through NextMark Select. They did a phenomenal job of taking the API and quickly building it into their system.”

Debra Goldfarb, president of Institute Lists, added: “These are great benefits for our list managers and brokers. NextMark Select eliminates redundant administrative tasks, enhances the presentation of our datacards and profiles each list with actionable data. Best of all, it’s easy and free!”

NextMark Select is now available – free – to more than 1,200 list management companies using NextMark’s datacard publishing system to promote their mailing lists, which is also free.

More information is available on NextMark’s website: http://www.nextmark.com/select/