UK trade exhibition Technology For Marketing & Advertising won the ‘Best Marketing Campaign’ award at the national events industry awards last week.

The prestigious AEO (Association of Exhibition Organisers) Excellence Awards, held in London, are an annual gathering of the great and good within the UK events industry and the awards recognise excellence across the entire events spectrum, from suppliers and venues, to individual events and marketing campaigns (www.aeo.org.uk).

TFM&A (www.t-f-m.co.uk) was short-listed along with highly popular consumer shows including Grand Designs Live and Taste of Christmas but walked away with the trophy, putting a feather in the cap of B2B marketing, and providing an example of how an effective multi-channel campaign can be executed – ultimately what TFM&A is all about.

The TFM&A marketing team put together a fully integrated, multi-channel campaign to reach its intended audience of UK marketing and advertising professionals. Through the use of traditional direct mail and advertising, alongside extensive email marketing, online advertising, social media marketing, mobile marketing, bluetooth marketing and wide-reaching partnerships with the leading associations and media within the marketing and advertising industries, the campaign achieved its objectives in difficult market conditions and delivered a 20 per cent increase in visitors on 2008.

TFM&A marketing manager, Ruth Galpine, said: “TFM&A has achieved staggering results over the past three years and it’s great to have that publicly acknowledged with this award.”

The judges commented: "A fine example of a fully integrated campaign with notable clever use of off line and online marketing techniques, resulting in an impressive broad audience in a very tough market. Plus, use of the latest social networking technologies enabled an open, responsive and honest dialogue with prospect visitors before and during the event."