InfoGroup has merged Direct Media and Millard to form Direct Media Millard (DMM), a new combined US-based list brokerage and management operation, launching on July 1.

Ed Mallin, president of the InfoGroup services group, said the move was not due to cost saving, but was a strategic plan: “This is the right time and the right positioning for Direct Media and Millard to be the largest players and have consolidated groups with management, brokerage, alternate media, nonprofit and international all together in one organisation.”

All current offices of both firms are to remain open, he added, and no further staff cuts or consolidations are planned this year. Larry May, president of Direct Media, will become president of the new Direct Media Millard company and Jeff Kelley, president of Millard, will become president of consumer management.