Australian broadcaster SBS is promoting its coverage of The Ashes by using truck-side mobile billboards around Sydney and Melbourne, displaying taunts for the England cricket team.

The billboards have been created to resemble cricket scoreboards and include jibes by the Aussies about the Brits, such as:

‘England invented cricket. We’re just better at it’

‘In 1948 our Ashes team was called The Invincibles. They were called England’

‘Australia has won The Ashes 31 times to England’s 28. Not that we’re keeping score.’

The trucks were created in partnership with SBS’s creative agency US, its planning and buying agency Razor, and out-of-home company oOh!media.

Two trucks are circulating to coincide with the start of the first Ashes Test and will run until July 20. They will then get a creative change and go back out on the road until August 3, for the third Test.