Motor giant Volkswagen is promoting energy efficiency via an ATM ‘hole-in-the-wall’ campaign across the UK.

The cash machine campaign, which was planned by Mediacom, went live on July 13 for four weeks and will show dynamic digital ads and a take away message on receipts at selected petrol stations across the country. 

Volkswagen’s efficiency campaign is designed to help customers save fuel and cut emissions. The ATM advertisements are part of a wider, integrated advertising campaign, which also includes press, online and a variety of outdoor formats.

The atmAd campaign is expected to reach some three million drivers across 562 petrol stations during the period.

Lisa Humphreys, media manager, Mediacom, said: “We needed a medium that could reach drivers on a one-to-one basis on a national level. By promoting Volkswagen’s efficiency campaign at cash machines located at petrol stations, we can ensure the message reaches consumers when saving money and fuel are at front of mind.”

Kerry Foster, group head atmAd, added: “Increasingly, brands are benefiting from targeted one-to-one advertising mediums that can reach a specific target audience. The innovative and eye-catching medium of the ATM ensures that consumers receive the message in a money-saving frame of mind.

“With atmAd, Volkswagen can reach its target audience with a relevant and timely message which will deliver genuine ROI.”