The global Mobile Marketing Association (MMA) reports that 12 of the world’s biggest brands are sending speakers to its annual European Mobile Marketing Forum in Berlin next month.

Speakers from Auto Trader, BBC Worldwide, BMW, Coca-Cola, Deutsche Post, Lufthansa, Nestl­­­­­­­­é, Nike, Procter & Gamble, Pepsi, RTL and Sony Ericsson will focus on the brand experience – what brands want, need and expect from mobile and what they can and have achieved.

The programme will feature a variety of high-profile guests and expert commentators, providing a platform for industry leaders to discuss trends, share best practices and debate the future of the industry. 

MMF Europe is being held September 9-10 at the NH Berlin Mitte Hotel in Berlin (more details here: www.mobilemarketingforum.com).

Key highlights from the agenda include:
Reaching out to sports fans through mobile media – Zafer Parlar: general manager, Nike Türkiye
What is the Coca-Cola global approach to mobile marketing? – Hinde Pagani: senior mobile marketing manager, global interactive marketing, The Coca-Cola Company
How is Nestlé using Mobile? – Vanderlei Roque dos Santos: e-business leader, Nestlé
Challenges in Digital Marketing: BMW’s use of mobile as a part of its marketing strategy – Marc Mielau: head of digital media, BMW
How Publishers Approach the Mobile Channel – Tom Bowman: VP international ad sales, BBC Worldwide
Creating Mobile Services in the Airline Industry – Marcus Casey: director, global e-commerce and mobile services, Lufthansa
How Pepsi’s Tone&Win Campaign became a case study for the region – Ugur Oglu, marketing director, Pepsi
Deutsche Post goes mobile: Effective implementation of mobile strategies for the world’s leading logistic company – Marco Hauprich: vice-president – New Technologies, Deutsche Post
Insights from the Exposure Europe Research – Bruce Hoang: group head of media research, Orange Advertising Network
Mobile Advertising Case Studies – Jon Wade: digital strategy sirector, Wunderman.

Mike Wehrs, MMA president/CEO, said: “The mobile device is bringing about a revolution in marketing communications; providing a personal, targeted and highly effective way of engaging with the consumer. As a mobile industry, we are now listening to brands about what they are doing, not talking insularly. We are hearing major brand and agency experience with mobile, exploring its opportunities, discovering new ideas and inspiring one another.”