Mortascreen has announced a partnership with UK deceased data provider, Lifecycle Marketing, an affiliate of TNT Post UK.

Lifecycle Marketing collects deceased records from 90 per cent of register offices, where UK deaths are recorded. From November, the data will be supplied exclusively to Mortascreen.

UK Office of National Statistics figures show that approximately 600,000 people die each year – the addition of the Lifecycle data means Mortascreen will be able to offer its clients up to 50,000 records each month, capturing up to 95 per cent of UK deaths, adding to its existing data sources – which include probate, funeral director, insurance company and consumer registration data.

David Castle, managing director, Lifecycle Marketing, said: “We are an advocate of marketing best practice and one of our primary concerns is to ensure that deceased data is collected sympathetically and efficiently. Equally important is ensuring it reaches the market rapidly. We believe that Mortascreen is the best partner for us moving forward and we are looking forward to a long and mutually beneficial working relationship.”

Chris Worsley, product director, Mortascreen, added: “This new data feed will bolster our already very robust deceased suppression offering. Most importantly, however, we believe this partnership will have a fundamental impact on the direct marketing industry. Crucially, it means marketers are now able to get the best of deceased data from one supplier, negating the need to run records against multiple files, ultimately saving against their bottom line.”

The Lifecycle data feed goes through to The REaD Group’s Bereavement Register until November.