Matrimonial websites are favourites among Indian Internet users. That’s the conclusion of researcher Nielsen, exploring the best sites for Indian online advertising.

From June to August this year, Indian companies launched 3,778 online display ad campaigns and, of those, 13 per cent were from personals or matrimonial websites, Nielsen reports.

Travel booking and educational websites were also in the top three. The top two advertisers in terms of the number of campaigns were Consim (eight per cent of total campaigns) and People Interactive (four per cent) – both of them in the matrimonial and personals business.

MakeMy Trip was the leading travel site while Amity University topped the education category.

Karthik Nagarajan, associate director, online division at Nielsen, said: “Display advertising is expected to substantially expand in India as Internet penetration accelerates, as well as the lower costs involved in advertising online.

“It is an industry that has seen rapid growth in the past couple of years and has the potential to give traditional forms of advertising a run for their money.”