A game of marketing chess will help to promote the days between Christmas and New Year’s Eve - dubbed ‘Twixtmas’ - as a time for doing good and being positive.

The game involves the public deciding the next move in a PR campaign to promote the holiday break as a time for good causes. Andy Green, a partner with GREEN Communications and author of ‘Creativity in Public Relations’ will be playing the role of the chess piece as he invites ideas and suggestions on helping to establish Twixtmas as a major festive event.

The campaign has a website – www.twixtmas.com – and its own TV channel at youtube.com/twixtmas where each day Green will post updates on the campaign and responses to the ideas he has been given.

Explaining the idea, he said: "We are encouraging everyone to take charge of the opportunity to do something positive during the Twixtmas period to make the world a better place. It seems sensible to apply the same philosophy in publicising and promoting the cause of Twixtmas. Everyone can play a part to suggest ideas or spread the word in some way."

Twixtmas (Dec 27 to 31), campaigners argue, is an ideal opportunity for the estimated three million people in the UK who will be on holiday during the period to overcome time poverty and do something positive.

Each of the five days of Twixtmas is themed to offer a way of making the most of each day where people are invited to celebrate themselves, do something unselfish by celebrating others and do something for a friend, for the planet, or for their future.

The Twixtmas campaign has been developed by the Flexible Thinking Forum, a not-for-profit organisation promoting flexible and creative thinking skills in business and the community, encouraging people to challenge set ways of thinking, with the support of GREEN communications.