The USA Direct Marketing Association (DMA) is beginning a search for a new president and CEO to replace John Greco, who has resigned his role with immediate effect.

A search committee to identify possible candidates has been set up.

Eugene Raitt, chairman of the DMA Board of Directors, said: "As we enter into the new decade and are anticipating an economic resurgence, it’s more important than ever to ensure that both traditional and digital multichannel direct marketing is at the forefront of that recovery.

"Bringing in new leadership to the management team, focusing on the areas we intend to grow, will be part of that process. The committee will conduct an aggressive search and I’m confident we will find an exceptionally qualified individual to fulfil the DMA’s vision and goals."

He added: "We are grateful for John’s able service and dedication to the Direct Marketing Association over the past five years. We wish him much success with his future endeavours."