Business targeting specialist, Mardev, is giving demonstrations of its new online data delivery tool, Mardev Online at stand A19 during the Technology for Marketing and Advertising show at Earls Court, London, today.

 

Using Mardev’s DecisionMaker UK database, Mardev Online will allow users to define their target audience with recently added selection features including Drive Time/Drive Distance and Legal Status, Risk Indicator or Years Trading as well as Geography, Business Activities, Job Function/Title, Company Size, Site Status and IT selections.

 

Zina Manda, director at Mardev, said: "We are very excited to be able to bring this premium product to market via a simple online count engine. Data that was previously out of reach for smaller business users and sales people looking to generate new business leads is now available to all comers regardless of the size of their budget. This is a contact centric database that will deliver the user to not only the right front doors but the right desks in the right departments."

Previously, minimum order values have made the data inaccessible to smaller users.

 

More about TFM&A here