Global data provider Infogroup has been acquired by CCMP Capital Advisors for $635 million, transforming it from a public to a private company and to a full-service direct marketing provider.

Bill Fairfield, Infogroup CEO, added: "Transitioning from a public to a private company brings many benefits to our shareholders, clients and employees. Our shareholders will receive an attractive, immediate and certain cash value for their shares.

"For Infogroup’s clients and employees, the merger will allow for greater stability, focus and flexibility to make the strategic, long-term investments that are needed to advance the Company’s leadership position, grow the core business, expand product solution offerings, improve overall cost structures and efficiencies, invest in technology and expand our global reach.

"Under the new partnership with CCMP, we can accelerate the positive momentum we started this past year."

Richard F Zannino, CCMP Capital managing director said he was delighted with the acquisition: "Marketing clients today are craving innovative, impactful and cost-effective ways to reach their target customers. We are very much looking forward to working with the talented team at Infogroup to help its clients meet those needs." Co-head, Kevin O’Brien, added: "CCMP has extensive experience in direct marketing and business services. We believe our proprietary operating expertise together with targeted investments in people and systems can help Infogroup accelerate its drive toward higher value-added,’end-to-end’ marketing services and extend its market leadership."