A celebration of the marketing Industry in all its component parts is set to take place for the first time in Edinburgh in August 2010 as part of the city’s festival line-up.

Organisers say the Edinburgh International Marketing Festival (EIMF) will provide a platform to showcase the best of this dynamic discipline through a series of events, exhibitions, discussions and debates. Aimed at industry professionals, students and members of the public alike, the festival will run across the city throughout August with an emphasis on the 23^rd and 24^th of the month.

A number of key events are already confirmed, including exhibitions of work by award-winning creative talents, debates on emerging themes and industry insights from a global point of view. 

Festival organisers are now inviting submissions to the programme from agencies, brands and industry bodies. 

Lis Faulkner, project director for the festival, said: "We describe the festival as a ‘sum of parts’, a series of topical and inspiring events, wide-ranging in its content; a celebration of what the industry has to offer. We are offering organisations an opportunity to get close to industry decision-makers and key business idols."

Director of EIMF, Graeme Atha, said: "We believe the time is right to celebrate the art and craft of marketing and marketing communications as a central and dynamic aspect of both business and culture. Where better to showcase this than as part of the world’s biggest and best arts festival?"

More information about the event here: www.eimfest.com