Designer label, Ted Baker, has launched a reloadable, closed loop gift card in partnership with PrePay Solutions. They have designed, implemented and operated the new gift card programme to replace the retailer’s existing paper based voucher system.

The Ted Baker Gift Card is currently available to all UK customers and will eventually be introduced to all countries where the company has a presence. The gift card programme will therefore become a global project for both Ted Baker and PrePay Solutions.

Available in two designs, the gift card is available for purchase and redemption at all Ted Baker UK stores and via www.tedbaker.com. Customers can also register and monitor their card’s balance online, enabling them to check their buying history, balance and reload funds whenever it suits them. 

Gilles Coccoli, managing director at PrePay Solutions, said: "Gift cards are making more of an impact on the consumer space as the idea of giving family, friends, colleagues and employees a gift where they have choice becomes more and more attractive.

"The Ted Baker Gift Card has replaced the paper vouchers not only to enhance the experience of buyers and recipients, but also to facilitate faster, more efficient processes and improved reporting – the entire process is now as seamless as possible.

"PrePay Solutions looks forward to working with the Ted Baker team to ensure the Gift Card is a success for the company, and more importantly, its customers."

PrePay Solutions is an alliance between Edenred (formerly Accor Services) and MasterCard Worldwide.