The international Chartered Institute of Marketing (CIM) has announced its major conference is to take place on October 21. The annual event will feature world-renowned experts on marketing, sharing their expertise on four key industry issues: marketing strategy, internal engagement, social media and digital customer relationship management. 

The one-day event will be staged at the Grange St Paul’s Hotel, London and the agenda will be a mixture of the latest academic thinking and practical engagement. Speakers already confirmed include Professor Douglas McWilliams from the Centre for Economic Research who will look at the key issues facing both the private and public sectors in Britain and the role marketing has in ensuring sustainable future growth. Allan Evans, partner at BDO LLP will demonstrate the role marketing has had in his organisation’s success. Fiona Rogers of the COI and Brant Long of Jones Lang LaSalle will speak on internal engagement seen through the eyes of both the public and private sectors. David Pullan, CMO of Manchester City Football Club will share his strategy for marketing through social media. 

Jon Fisher, director of events at the CIM, said: "The conference packs four distinct topics into one informative, educational and entertaining day. This is your opportunity to hear first-hand from the world’s leading marketing experts and senior marketing practitioners."

An early bird discount is available for those who book before September 17 at £450+VAT for members and £550+VAT for non-members. More information is available here: nationalconference@cim.co.uk