A global pricing consultancy has come up with a thoroughly modern way of celebrating its 25th anniversary. It has launched a mobile phone application.

Simon-Kucher & Partners’ unique application measures the EBIT (earnings before interest and taxes) impact on the levers of sales, prices and costs, using the Germany-based company’s figures as the basis for the measurement. 

The app answers the crucial question facing every manager: Should I improve sales, reduce costs, or change prices? Available free at the iPhone App Store, the new application is easy and fast to use and, in a few clicks, allows you to calculate the optimal result of a company’s EBIT improvement. After typing in the individual data for sales, EBIT ratio and fixed costs, the user can simulate improvement levels related to the impact on rising prices, sales and even on lower variable costs and fixed costs.

Features included:

• Toolbox to measure the impact of pricing versus other levers
• News and links to publications such as articles, white papers and books written by management thinker Hermann Simon and other experts from Simon-Kucher & Partners
• Information about events, seminars and workshops dedicated to strategy, marketing, pricing and sales all over the world
• Contact details of Simon-Kucher & Partners’ 20 offices in 15 countries

Compatible with any iPhone, iPod touch and iPad with an operating system iOS 3.0 or later, the application was developed by Simon-Kucher & Partners in co-operation with Appengo and its development team.

Download the new app in the Apple App Store or click here