Italian response marketing agency, Ammiro Partners has announced it has formally merged with Milan-based Y2K Communication to become AMMIROY2K, a leader in CRM, digital and direct marketing in the Italian market and beyond.

A guest writer for DMI, Sergio Pilu (pictured) became international business development manager for Ammiro – which has offices in Rome, Milan and Verona – in February 2011.

The ethos behind the alliance of the two companies’ operations and strategies is to meet the needs of a new, sophisticated generation of international clients.