Alastair Tempest reports on how regulators are bowling with leg-break action at online behavioural advertising.
As I write this, the summer has come and it’s all downhill to the beaches and blue seas (in theory!).
It’s also the time of year when Brussels’ regulators traditionally toss out a couple of googlies (I choose that word carefully; the [...]
Recent articles from Alastair Tempest
The merciless googly
July 7th, 2010 · No Comments
Tags: Alastair Tempest · Columnists · This month's online edition
The growth of email marketing across 21 countries: major survey published
March 3rd, 2010 · No Comments
Alastair Tempest (FEDMA director general) reports on the findings of a unique email marketing study, covering 21 countries across Europe, plus the USA.
Many businesses have realised that launching new products during economic downtowns is a pretty smart move – and so trade associations, of course, can also only learn from good examples. For that reason, [...]
Tags: Alastair Tempest · Columnists · This month's online edition
Spamalot more
November 18th, 2009 · No Comments
Alastair Tempest says regulators and international authorities battling spammers need increased industry support to help win the fight.
Monty Python, that whacky UK television programme from the 1960s, is going to make a small comeback I see. In some ways it never went away – the popularity of its theatre show ‘Spamalot’ is phenomenal. This brings [...]
Tags: Alastair Tempest · Columnists · This month's online edition
Protecting privacy and data . . .
August 28th, 2009 · No Comments
. . . but not necessarily in that order. Alastair Tempest reports.
Our business depends on being able to use personal data, and anything that threatens to upset the ability to keep databases and build relationships is of great importance.
Thus, July 2009 may have been a tipping point.
On that date, the German Federal Parliament, as it [...]
Tags: Alastair Tempest · Columnists · This month's online edition
(The opt-out advantage)*
June 1st, 2009 · No Comments
Alastair Tempest looks…
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(Good times teach bad habits . . .)*
April 2nd, 2009 · No Comments
. . . but bad times teach go…
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(To retail or to e-tail?)*
January 1st, 2009 · No Comments
That is the question, says Alastair Tempest.
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(The art of survival)*
November 1st, 2008 · No Comments
I am just back from the annual pilgrimage to th…
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(Summer madness (and badness))*
September 1st, 2008 · No Comments
Alastair Tempest comments on recent news ar…
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(Better than a slap in the face . . .)*
July 1st, 2008 · No Comments
. . . with a wet fish, says Alastair Tempes…
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