Columnist Alastair Tempest reports from his base in South Africa on use of data, transparency and privacy-related principles.
I guess most of us stop really worrying about ‘the purpose of life’ after those teenage angst years. We start to take purpose as a given and not really question it  – the purpose of being in business, [...]

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DMI columnist, Alastair Tempest – formerly director general of FEDMA, based in Brussels, has moved to a new role in Johannesburg, working with the Direct Marketing Association of Southern Africa (www.dmasa.org). From there, he sends his latest thoughts, on the dramatic rise of ‘mobi marketing’.
Has marketing arrived at its Age of Aquarius? The answer is certainly a [...]

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Alastair Tempest takes a long look back at the world of DM from his position in Brussels and shouts a few warnings.
 
I would like to share something with you all to start this month’s contribution to the general debate on DM: this is the last time I shall be writing this column as director general [...]

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Alastair Tempest reports on how regulators are bowling with leg-break action at online behavioural advertising. 
As I write this, the summer has come and it’s all downhill to the beaches and blue seas (in theory!).
It’s also the time of year when Brussels’ regulators traditionally toss out a couple of googlies (I choose that word carefully; the [...]

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Alastair Tempest (FEDMA director general) reports on the findings of a unique email marketing study, covering 21 countries across Europe, plus the USA.
Many businesses have realised that launching new products during economic downtowns is a pretty smart move – and so trade associations, of course, can also only learn from good examples. For that reason, [...]

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Alastair Tempest says regulators and international authorities battling spammers need increased industry support to help win the fight.
Monty Python, that whacky UK television programme from the 1960s, is going to make a small comeback I see. In some ways it never went away – the popularity of its theatre show ‘Spamalot’ is phenomenal. This brings [...]

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. . . but not necessarily in that order. Alastair Tempest reports.
Our business depends on being able to use personal data, and anything that threatens to upset the ability to keep databases and build relationships is of great importance.
Thus, July 2009 may have been a tipping point.
On that date, the German Federal Parliament, as it [...]

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 Alastair Tempest looks…
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. . . but bad times teach go…
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That is the question, says Alastair Tempest.
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