On a visit to his local supermarket, Doug Sacks becomes a victim of marketers’ Shelf Space Wars.
Wait a minute. I’m still tabulating the results. Hold on. I’m using an abacus . . . Yes now I have it. I had ZERO responses to my last column, in which I looked for support to build a [...]

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DOUG SACKS is on a personal crusade to clean up the face of direct marketing. He knows it will enrich his life, but not his bank account.

This is the time of year for resolutions, although by the time this is printed it will be closer to Valentine’s Day. Can love and direct marketing make for a seamless segue? 
Here [...]

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Say what you mean, says Doug Sacks, who is flying the flag for a return to the use of clear language and less ‘direct marketing-ese’.
For decades, most trends have originated on our west coast  and quickly migrated eastward. This began with popular culture, music and fashion trends, thanks to Hollywood and the ubiquitous sunshine [...]

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Doug Sacks is concerned by the global trend towards protectionism and some bad behaviour being served up in society.
Two major issues have surfaced here as I write this month’s column. One is important, one is fluff – but, as usual, the fluff garners the most attention.
As this column prides itself on going against the grain [...]

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Columnist Doug Sacks takes a wry look at recent headlines around the world.
The secret word this month is ‘enacting’. Find it and you will be granted free entry to the UK and fast-tracked toward citizenship.
I know many of my readers take great delight in attempting to refute my claims and prove me wrong and I [...]

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 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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Doug Sacks sums up the headl…
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A local humourist here suggested that Twitter will never catch on because people who Twitter will be called Twits.
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As the global economy hurtle…
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Doug Sacks looks at how cons…
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