Ian Hughes says he made a mistake when he consigned Twitter to the corporate rubbish bin.
When I am wrong, I am prepared to admit I am wrong. I was wrong once before and it might be that I am wrong again.
I recently wrote that I could see no commercial use for Twitter. And indeed, at [...]

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The end of Twitter is nigh . . . so, what’s next?
For those of you who follow my shenanigans here, you will know that last year I attempted a three-month tweet-fest, attempting to keep Facebook, Twitter and my Linked-in status up to date.
I tried and I failed – my prognosis was: "I don’t get it."
Since [...]

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Ian Hughes makes a marketing prediction for 2010.
During a recent visit to Hungary, I got a brief glimpse of the future and it made me think. It ought to make you think, too.
I recall a James Bond film from a few years ago in which our philandering hero had a BMW that he could control [...]

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Have your say on the latest issues affecting our industry and the world of business. DMI columnist and ‘Master Debater’ Ian Hughes welcomes your comments on his latest rant.
Today’s topic – ‘The lunatics have taken over the asylum’!
We have moved to a spangly new office building, which is wonderful news for us.  Made better by the fact [...]

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Have your say on the latest issues affecting our industry and the world of business. DMI columnist and ‘Master Debater’ Ian Hughes welcomes your comments on his latest rant.
Today’s topic – ‘Network Schmetwork’!
Those of you who attended the USA DMA’s annual fun-fest in California this autumn will have noticed two words blaring out from [...]

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Ian Hughes says marketers can spend too much time trying to be clever and end up looking stupid. Occasionally, they should try it the other way round.
Did you attend the USA DMA’s conference in San Diego, California, last month? 
This year, the DMA employed a new system for taking feedback from conference sessions: all the feedback [...]

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The FBI’s most wanted man, Osama Bin Laden, and glamour model Katie Price are the odd couple that flyers would least like to get stuck next to on a plane.
It’s just one of the curious findings of a survey of travel insurance buyers, by Consumer Intelligence – a UK-based provider of information to the insurance [...]

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Have your say on the latest issues affecting our industry and the world of business. DMI columnist and ‘Master Debater’ Ian Hughes welcomes your comments on his latest rant.
Today’s topic – our (very) small global DM world.

With this month’s US DMA show high in our minds it is perhaps time to ask the question [...]

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IAN HUGHEs has re-discovered a
long-forgotten secret weapon in the
war to win and retain customers.
This month, I want to do something low-tech for you. Especially for my brow-beaten readers who feel that all this highly-connected Twittering is just a bit, well, juvenile.
I want to remind you of the most powerful secret in marketing and I make [...]

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Ian Hughes is continuing his personal investigation into how being socially networked can be of value to direct marketers.
So, it’s month two of my bid to  find a value to the whole concept of ‘staying connected’: I am working to extend my Linked-In network, keeping my Twitter as up-to-date as I can and working on [...]

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