Keith Wiser says business is booming. But there is a down-side.
I recently read the 1997 biography of Paul McCartney by Barry Miles, Many Years from Now. Apart from being a rollicking good read, a number of things struck me.
One was the sheer speed at which Lennon and McCartney knocked out hit after hit after hit. [...]

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It’s already gone football crazy over here, says Keith Wiser. 
This year is 2010. For most people around the world, that’s the year after 2009 and the one before 2011.
Not so here in South Africa; 2010 is a very special year. It’s the year we get to host the FIFA 2010 Soccer World Cup. 
(As you will [...]

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Keith Wiser says everybody’s doing DM . . . they just don’t realise it.
I have just returned from a trip around the country under the auspices of a services organisation called the SETA
– a Service Education Training Authority. We have 27 SETAs in South Africa.
They are funded by government through a special levy and [...]

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Keith Wiser eulogises about a new phenomenon in the ever-evolving world of his beloved direct marketing.
Undoubtedly, one of the reasons we are placed on this planet is to learn.
Of course, not everyone has been let in on the secret which explains why we are still making such a mess of things. 
Apparently, one of the things [...]

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Looking for sustainable income streams in the current downturn, columnist Keith Wiser weighs up the pros and cons of agencies taking shared risk and downstream annuity income instead of traditional fees and mark-ups.
I have just spent much of a weekend starting to prepare my agency’s entries for a number of awards that we enter each [...]

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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Keith Wiser flies ho…
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Keith Wiser believes we shou…
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It’s a good time for t…
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From what to what? Keith Wis…
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