Columnist Nick Martin says that, even in a downturn, companies still need customers and people still need products and services. The key to success is understanding who can afford what.
The recession is creating new retail consumer dynamics that change the game for marketers. However, looking at the campaigns out there at the moment, it seems [...]

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After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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Nick Martin says bringing of…
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Nick Martin says insight needs to be at the…
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 . . . when all around …
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Nick Martin discusses &lsquo…
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…spot the connection, says Nick Martin, commenting on the introduction of new marketing guidelines.
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Marketing needs are changing and the pace of ch…
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Nick Martin looks at how plunging and r…
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Dismayed by recent lax handling of personal…
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