Permission marketing experts Rosemary Smith and Jenny Moseley take a closer look at multi-channel unsubscribes.
News from the UK DMA that email unsubscribe rates doubled last year to more than two per cent per campaign is no surprise. Recession drove many marketers to the e-channel and a fair amount of badly targeted ‘spray and pray’ campaigns ensued. UK legislation (along with [...]

[Read more →]

See a PIN and pick it up? Permission marketing experts Rosemary Smith and Jenny Moseley take a closer look at use of Personal Identity Numbers.

I was recently somewhat taken aback when I received a request from my building society to provide my National Insurance number. Given the length of the relationship (more than 25 years) this clearly wasn’t a legally required [...]

[Read more →]

Do the privacy advocates really make a difference? Permission marketing experts Rosemary Smith and Jenny Moseley investigate.
Whenever there’s a public debate about personal data, you can be sure that a self-appointed privacy advocate is not far away. But do the activities of these data vigilantes really have any impact on regulators or relevance to the [...]

[Read more →]

[Read more →]

Don’t call us, even for a good cause, say permission marketing experts Rosemary Smith and Jenny Moseley.
DMI Online readers will know that there is an interesting debate developing in the UK about the application of the Telephone Preference Service (our very own Do Not Call List)  to charity calling.
Taking up the cudgels on behalf of [...]

[Read more →]

 
Permission marketing experts Rosemary Smith and Jenny Moseley lift the veil on privacy notices.
Be honest, do you always read and fully understand privacy notices when you submit your personal data? If the answer is ‘No’ you would not be alone.
Earlier this year, a You Gov poll in the UK revealed that half  of consumers don’t [...]

[Read more →]

 
Permission marketing experts…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

 Permission marketing experts Rosemary…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

 
Is the industry behaving bad…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

 
Permission marketing experts…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]