Marketing opt-out rates represent a major business threat – and a majority of brands say there’s an increase in consumers’ refusals to share personal data.
This is according to research from data permissioning experts Opt-4 and Royal Mail, whose ‘Permission Please’ survey showed for the first time that consumer behaviour varies according to the method of data [...]

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Jenny Moseley brings an update on cookie rules.
The EU Privacy and Electronic Communications Directive requires a website to gain consent from computer users before using tracking technology. The UK Law should have come into force on May 25, but Cookie Day (’C-Day’) has been shifted because the Government did not meet the 40-day deadline to [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley measure the long arm of data protection laws.
The question, ‘which law applies when data from individuals in one country is collected in another?’ is a perennial one.
Where marketers are ‘pushing’ their messages to specific individuals, the applicable law depends on the channel used.
In the offline world that [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley say the latest US privacy bill is not clever and not pretty. 
recently introduced draft privacy bill has made unlikely bedfellows of the US direct marketing industry and privacy activists who are unanimously negative in their response to the proposals.
Among other things, the Boucher-Stearns bill would require ‘covered entities’ [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley discuss whether Facebook might be losing face.
Facebook is heading for a serious challenge to its user-generated content from data protection authorities in Switzerland and Germany. This comes just weeks after three Google executives were sentenced to six months in jail by an Italian court for ‘permitting’ a video showing the bullying of [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley take a closer look at multi-channel unsubscribes.
News from the UK DMA that email unsubscribe rates doubled last year to more than two per cent per campaign is no surprise. Recession drove many marketers to the e-channel and a fair amount of badly targeted ‘spray and pray’ campaigns ensued. UK legislation (along with [...]

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See a PIN and pick it up? Permission marketing experts Rosemary Smith and Jenny Moseley take a closer look at use of Personal Identity Numbers.

I was recently somewhat taken aback when I received a request from my building society to provide my National Insurance number. Given the length of the relationship (more than 25 years) this clearly wasn’t a legally required [...]

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Do the privacy advocates really make a difference? Permission marketing experts Rosemary Smith and Jenny Moseley investigate.
Whenever there’s a public debate about personal data, you can be sure that a self-appointed privacy advocate is not far away. But do the activities of these data vigilantes really have any impact on regulators or relevance to the [...]

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Don’t call us, even for a good cause, say permission marketing experts Rosemary Smith and Jenny Moseley.
DMI Online readers will know that there is an interesting debate developing in the UK about the application of the Telephone Preference Service (our very own Do Not Call List)  to charity calling.
Taking up the cudgels on behalf of [...]

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