The USA DMA has announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye.
To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity.
DMA executive vice-president of Washington Operations, Linda Woolley, will become the organisation’s acting president and CEO. [...]
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USA DMA leader resigns
May 17th, 2012 · No Comments
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McKinsey & Company to speak at IDM B2B Conference in London next week
May 16th, 2012 · No Comments
The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]
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Creator of Twitter named Cannes Lions’ Media Person of the Year
May 15th, 2012 · No Comments
This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square.
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]
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UK DMA and IAB team up to provide email marketing privacy guidance
May 15th, 2012 · No Comments
A ‘how to’ guide has been published to help email marketers working towards compliance with the revised EU ePrivacy Directive.
The UK Direct Marketing Association (DMA) and the Internet Advertising Bureau (IAB) have collaborated on the guide, which establishes the principle of transparent communication when informing consumers about the kind of technologies used in email campaigns [...]
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Did you know…… fascinating Facebook facts from Socialbakers ahead of the IPO
May 15th, 2012 · No Comments
Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
With 901 [...]
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Former US President Bill Clinton to speak at Cannes Lions
May 14th, 2012 · No Comments
President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity in France next month.
To celebrate the tenth anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, he will take to the stage in the Palais des Festivals in Cannes on Thursday evening, June 21, and [...]
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£60,000 data marketing bursary opens to UK charities
May 11th, 2012 · No Comments
UK-based data marketing company, The REaD Group, has announced the launch of the second Charity Data Bursary. Committed to helping marketers working in the voluntary sector to maximise their fundraising revenue, the total bursary fund of £60,000 will be split into two individual awards to appeal to both large and smaller charities.
Charities with annual income [...]
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Charities ‘suffer from poor data’
May 9th, 2012 · No Comments
Poor data management and too much contact with supporters is affecting charitable donations.
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising.
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]
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2012 CLIO Awards: winners announced
May 9th, 2012 · No Comments
The winners of the 2012 CLIO Awards, one of the world’s most recognised awards competitions honouring excellence in advertising, design and communications, have been announced by organisers Prometheus Global Media. The international competition received morre than 11,000 submissions from countries around the world, including Vietnam, Brazil and Saudi Arabia. Recipients of Grand, Gold, Silver and [...]
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Product of the Year Awards 2013: now open for entries
May 9th, 2012 · No Comments
Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]
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