The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]

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Avinash Kaushik will be the keynote speaker at SES London, taking place February 20-24 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London.  
As the ‘digital evangelist’ for Google, he will share his unique perspectives during his welcome session, titled ‘Business Optimisation in a Digital Age’; exploring balancing multimedia channels, grounding your digital [...]

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Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]

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This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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SDL – a major provider of Global Information Management (GIM) solutions – has today announced it has completed the acquisition of Alterian, an international leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million.  
The SDL board believes the addition of Alterian’s integrated marketing platform capability will [...]

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It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you! 
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, [...]

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Poland’s national postal service, Polish Post, has lost a key court battle against a private sector competitor it claimed was delivering mail in violation of the country’s monopoly protections.
The verdict of the district court in Krakow is open to a possible appeal, reports Post&Parcel.
Although Poland has to fully open up its postal market to competition [...]

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The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]

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China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]

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The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week. 
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel. 
Renowned speakers and [...]

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