2010 was a fascinating year for the digital marketing industry. Google continued to grow its channels, with mobile and display becoming important revenue streams. Google Instant search is saving seconds of every search, which adds up when you serve two billion searches per day. 
The sleeping giant that is Microsoft reawoke to do some smart integration [...]

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DMI technology editor Jamie Riddell reports on the latest initiatives in the telecommunications industry.
News that Twitter is launching its own real-time analytics met with positive responses in the market recently.
The actual detail of what will be tracked and analysed is unclear, but we expect it will cover engagement and clicking behaviour. What seems like a [...]

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 DMI technology editor, Jamie Riddell, discusses promotional mechanics.
Coupons have long been a solid direct marketing tool. From money-off incentives to walk-in redemptions, the coupon has been important for offline direct response – but can it translate well online? 
The idea of online coupons is not new, but is back in fashion online thanks to the opportunities [...]

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 DMI technology editor Jamie Riddell discusses the ‘long tail’ of  display advertising and how sales can be affected by mood and sentiment.
News reaches us that Google has acquired Invite Media, a small specialist in automated ad exchange purchases. 
The company and the technology enables advertisers and agencies to use ‘real time bidding’ to buy display ad [...]

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DMI technology editor, Jamie Riddell, discusses use of Search keywords and says there’s gold in that long tail. 
Ahh! The long tail. A concept that became popular with search campaigns to identify profitable sales opportunities by focusing on lots of little keywords that would deliver more profitable sales together than a handful of large terms. 
For search, [...]

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. . . for direct marketers. DMI technology editor, Jamie Riddell, has some answers.
Digital Marketing is now evolving at such a pace it is hard sometimes to identify what is a key long-term trend and what is a passing phase. With marketing budgets needed to deliver as much return as possible, one cannot trial every [...]

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Here comes consumption marketing, says DMI technology editor, Jamie Riddell. 
The growth of Facebook has been phenomenal. With almost 500 million users (depending on when you read this), Facebook has become the largest of all social networks. But the ambitions of Facebook don’t stop there.
Already, the world’s largest source of banner impressions (176.3 billion impressions in Q1 [...]

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DMI technology editor, Jamie Riddell, says the iPad has really hit the headlines.
With all the hype surrounding the iPad launch, sale, delivery and use, it could be easy to think that nothing else has happened in the news recently. 
How many articles have you seen that talk about the iPad? From ‘First impressions of the iPad’ [...]

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And how can social media help drive your business? Technology editor, Jamie Riddell, has plenty of ideas.
Twitter continues to mature and with it adds more associated tools that can help us use it as a DM tool. 
The growth of Twitter has led to a rapidly-growing ‘industry’ of add-ons, plug-ins and other ‘stuff’ (technical term!) to [...]

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DMI digital marketing expert, technology editor Jamie Riddell, discusses ‘re-marketing’.
The recent announcement of Google’s Re-marketing solution will immediately boost the visibility of banner re-marketing solutions that have been successfully running elsewhere for years. The re-targeting (or ‘re-marketing’) works to track visitors to your site who leave without purchasing. Re-marketing then works to deliver your ads to those [...]

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