DMI technology editor, Jamie Riddell, discusses use of Search keywords and says there’s gold in that long tail. 
Ahh! The long tail. A concept that became popular with search campaigns to identify profitable sales opportunities by focusing on lots of little keywords that would deliver more profitable sales together than a handful of large terms. 
For search, [...]

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. . . for direct marketers. DMI technology editor, Jamie Riddell, has some answers.
Digital Marketing is now evolving at such a pace it is hard sometimes to identify what is a key long-term trend and what is a passing phase. With marketing budgets needed to deliver as much return as possible, one cannot trial every [...]

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Here comes consumption marketing, says DMI technology editor, Jamie Riddell. 
The growth of Facebook has been phenomenal. With almost 500 million users (depending on when you read this), Facebook has become the largest of all social networks. But the ambitions of Facebook don’t stop there.
Already, the world’s largest source of banner impressions (176.3 billion impressions in Q1 [...]

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DMI technology editor, Jamie Riddell, says the iPad has really hit the headlines.
With all the hype surrounding the iPad launch, sale, delivery and use, it could be easy to think that nothing else has happened in the news recently. 
How many articles have you seen that talk about the iPad? From ‘First impressions of the iPad’ [...]

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And how can social media help drive your business? Technology editor, Jamie Riddell, has plenty of ideas.
Twitter continues to mature and with it adds more associated tools that can help us use it as a DM tool. 
The growth of Twitter has led to a rapidly-growing ‘industry’ of add-ons, plug-ins and other ‘stuff’ (technical term!) to [...]

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DMI digital marketing expert, technology editor Jamie Riddell, discusses ‘re-marketing’.
The recent announcement of Google’s Re-marketing solution will immediately boost the visibility of banner re-marketing solutions that have been successfully running elsewhere for years. The re-targeting (or ‘re-marketing’) works to track visitors to your site who leave without purchasing. Re-marketing then works to deliver your ads to those [...]

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Introducing our technology editor, Jamie Riddell (pictured). In this issue, he explains why harnessing social media is so important to direct marketers today.
Social media is set to be this year’s must-have marketing campaign. The continued growth of Facebook and the rise of Twitter into the (nearly) everyday conscious should have every marketing director and [...]

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We are delighted to introduce our new technology editor, Jamie Riddell, an acknowledged digital marketing expert. In this, his first article for DMI, he takes a close look at mobile advertising and discusses the latest innovations affecting the channel.
There have been many years that we have called ‘the year of the mobile’ so why is [...]

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