Introducing our technology editor, Jamie Riddell (pictured). In this issue, he explains why harnessing social media is so important to direct marketers today.
Social media is set to be this year’s must-have marketing campaign. The continued growth of Facebook and the rise of Twitter into the (nearly) everyday conscious should have every marketing director and [...]

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We are delighted to introduce our new technology editor, Jamie Riddell, an acknowledged digital marketing expert. In this, his first article for DMI, he takes a close look at mobile advertising and discusses the latest innovations affecting the channel.
There have been many years that we have called ‘the year of the mobile’ so why is [...]

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