Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]

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The use of video content in ads  increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to  rich media ads are three times more likely to end [...]

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The European Letterbox Marketing Association (ELMA) has published the first pan-European census of door drop media, covering 20 markets.  
The research found that the door drop market in Europe was estimated at 108 billion items in 2010, worth an estimated €3.8bn of media spend.  
Where comparative data exists, the research found that the market volume [...]

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Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]

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The growing number of Internet users in Brazil and the increasing time they spend online continues to attract investment in online advertising. 
According to 2012 statistics from IBOPE Nielsen Online, the number of advertisers in the South American country using online display ads increased nearly 40 per cent, year-on-year.
The total number of online campaigns grew by [...]

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Employment for marketers in the USA is stabilising, according to the latest Bernhart Associates Digital and Direct Marketing Quarterly Hiring Survey shows. 
After a big spike in first-quarter hiring, employers plan to hold firm on staffing in Q2 of 2012.
Jerry Bernhart, major direct and digital marketing recruiter and principal of Bernhart Associates Executive Search, LLC – [...]

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Winning market share in foreign markets; aligning a global workforce; competing with strong local players – these are key objectives for companies as they fight for growth and success. 
Creating a strong emotional connection with consumers, regulators and opinion leaders around the world means businesses increasingly need to learn to go global in the modern ‘reputation [...]

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Hope, happiness and an upbeat tone thread through the copy of a mailshot aiming to engender interest in old dogs.
A direct mail campaign by Soho Square for Dogs Trust, the UK’s largest dog welfare charity, is designed to raise money to look after the older dogs in its care and uses messages of positivity and [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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The French Direct Marketing Association (CMD) is planning a focus on digital solutions to help members upgrade their knowledge of multi-channel marketing.
At an special meeting in Paris in March, the industry body elected two heavy-weight new media exponents – Henri Kaufman and Florent Argentier – as joint presidents, to guide the CMD in a clear digital [...]

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