Arnaud Le Lann says it can be used to enhance social media campaigns.
Recently, I read an article published in a French magazine about social networks and the new Internet habits of individuals.
This article stated that, for the first time in 2010, French citizens now spend more time communicating on social networks than writing or reading [...]

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Tink Taylor (pictured) explores mixing social media with email.
Social media is the latest buzzword in the marketing industry with everyone looking to jump on the bandwagon. In fact, in marketing circles, rarely a day goes by when the media isn’t championing a new social network or big-brand social media case study.
There can be no doubt [...]

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Tim Palmer (pictured) explains how to conduct a successful Word Of Mouth campaign.
Let’s be clear from the start. Word of Mouth (WOM) is not a ‘digital thing’ and is not new. WOM is the original and purest form of marketing.
When it comes to advice,   we listen to who we trust. We don’t completely trust [...]

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Paul Seabrook (pictured) tells how to get up close and personal with consumers.
Most people will swallow their data security fears for the sake of convenience and provide enough personal information to buy goods or source vital services online, according to new research from the UK Direct Marketing Association.
Nonetheless, consumers are concerned about revealing personal information [...]

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Don’t lessen your impact or spend more than you need to on campaigns, says Paul Stewart (pictured). Just go direct.
Having earned my spurs (and scars) in marketing for more than 25 years, I’ve seen a fair few changes – from incremental to revolutions and everything in between.
What’s more, I’ve seen them from both sides of the [...]

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USA-style DRTV is becoming a success story in other parts of the world now, says Digby Orsmond (pictured), bringing an update on European Direct Response TV.
The European Union has been with us for more than 50 years and what started out as a treaty between six founding countries now includes 27 member states with a [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website, ‘Our Man On The Ground’. In this, his regular DMI column, he offers a marketer’s eye view of…
The classy business of flying across ‘The Pond’
Are you [...]

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Trish Dominy says it can take years to buil…
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But that doesn’t mean traditional channels are finished, says Stephan Merz.
When I attended the Digital Marketing Days event in New York, mid-June, most presentations seemed to be centred around online networking, blogs and social media networks such as Facebook, Twitter and the like. 
Some still consider the channels a passing trend and only watch them passively, [...]

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Make an impact outside your home region, says Tsafrir Peles – capitalise on international opportunities while minimising risks.
With 15 to 30 per cent of all visits to US websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to [...]

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