Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world    and now runs his own global travel website.  Here, he offers a marketer’s-eye view of a perfect evening.
Marketers are often trying to ‘sell you the dream’, be it a brand new exotic car, Victoria [...]

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Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world and now runs his own global travel website.
Here, he offers a marketer’s-eye view of travel taxes.
These days, it seems Governments are keen to levy fare hikes and taxes on anyone who travels, whether it is [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website: omotg.com  
Here, he offers a marketer’s-eye view of wi-fi availability for business travellers.
Why is it that hotel Internet connections are so slow? These days, it [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website.
For the first time in my 14 or so years of travelling, I witnessed two natural disasters within the space of just six days. 
On Tuesday August 23, [...]

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Travelog
Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website: omotg.com   Here, he offers the roving marketer’s-eye view of . . . business travel.
I read that business travel is finally on the increase after a [...]

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Arnaud Le Lann discusses which law should be applied in trans-national campaigns.
 
Recently, I came up against many questions and some controversial answers concerning the use of multinational email business-to-business data.
Actually, the European Directive 2002/58/CE (and especially its article 13, paragraph 5), clearly states that, although opt-in is required for ‘physical persons’ (ie individual consumers), EU member states [...]

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Stephan Merz reckons reports of the death of direct mail have been greatly exaggerated.
The introduction of new media always results in discussions about the end of traditional media. The same happened to cinemas faced with competition from hundreds of private TV channels and home cinemas; with vinyl records after the invention of the CD; and [...]

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Richard Gibson likens some of the negative theories about email marketing to mere legends and fables.
When it comes to myths and legends, characters from ancient stories spring to mind. But in the world of email deliverability there are many myths that have been perpetuated over a far shorter time period. This article aims to debunk [...]

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As a regular contributor to DMI, Simon Burrell (pictured) has delivered timely advice and news to our international business community about where to go when on foreign soil – and the best ways to get there. 
Now, Burrell – ‘Our Man On The Ground’ (OMOTG) – has launched an independent travel advisory website, focusing on positive [...]

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Chris Forbes (pictured), Insight Marketing Systems, believes the insight industry often overlooks the value of re-using and recycling data – and is thus ignoring a gold mine.
 
The market research sector is a multi-million dollar industry and a key function in virtually every successful business. Strike up a conversation with your average research manager, read any [...]

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