Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world and now runs his own global travel website. Here, he offers a marketer’s-eye view of a perfect evening.
Marketers are often trying to ‘sell you the dream’, be it a brand new exotic car, Victoria [...]
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Recent articles from Guest Writers
Midnight in Paris
May 1st, 2012 · No Comments
Tags: Columnists · Simon Burrell · This month's online edition
Taxing times for travellers
February 22nd, 2012 · No Comments
Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world and now runs his own global travel website.
Here, he offers a marketer’s-eye view of travel taxes.
These days, it seems Governments are keen to levy fare hikes and taxes on anyone who travels, whether it is [...]
Tags: Columnists · Simon Burrell · This month's online edition
The disconnected traveller
November 18th, 2011 · No Comments
Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website: omotg.com
Here, he offers a marketer’s-eye view of wi-fi availability for business travellers.
Why is it that hotel Internet connections are so slow? These days, it [...]
Tags: Guest Writers · Simon Burrell · This month's online edition
Travel and natural disasters
September 6th, 2011 · No Comments
Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website.
For the first time in my 14 or so years of travelling, I witnessed two natural disasters within the space of just six days.
On Tuesday August 23, [...]
Tags: Features · Guest Writers · Simon Burrell · This month's online edition
Premium class travel is back
June 16th, 2011 · No Comments
Travelog
Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website: omotg.com Here, he offers the roving marketer’s-eye view of . . . business travel.
I read that business travel is finally on the increase after a [...]
Tags: Guest Writers · Simon Burrell · This month's online edition
DMI columnist launches travel review website
February 18th, 2011 · No Comments
As a regular contributor to DMI, Simon Burrell (pictured) has delivered timely advice and news to our international business community about where to go when on foreign soil – and the best ways to get there.
Now, Burrell – ‘Our Man On The Ground’ (OMOTG) – has launched an independent travel advisory website, focusing on positive [...]
Tags: News · Sally Hooton · Simon Burrell · This month's online edition
Travelog
October 10th, 2010 · No Comments
Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website, ‘Our Man On The Ground’. In this, his regular DMI column, he offers a marketer’s eye view of…
Living the ‘high line’
How many of you have heard [...]
Tags: Guest Writers · Simon Burrell · This month's online edition
Searching for translation
September 17th, 2010 · No Comments
Guy Gilpin (pictured) explains the complexities of multi-lingual Search marketing
Search Engine Optimisation (SEO) is a laborious and, to be frank, rather tedious task. So it’s lucky that once you have SE-optimised your website in English, you can just have it translated without the need to repeat all that effort in foreign languages. Right?
Unfortunately, no. Robert Frost’s [...]
Tags: Features · Guest Writers · This month's online edition
Integration in practice
September 7th, 2010 · No Comments
Tink Taylor (pictured) explores mixing social media with email.
Social media is the latest buzzword in the marketing industry with everyone looking to jump on the bandwagon. In fact, in marketing circles, rarely a day goes by when the media isn’t championing a new social network or big-brand social media case study.
There can be no doubt [...]
Tags: Features · Guest Writers · This month's online edition
The purest form of marketing
September 7th, 2010 · No Comments
Tim Palmer (pictured) explains how to conduct a successful Word Of Mouth campaign.
Let’s be clear from the start. Word of Mouth (WOM) is not a ‘digital thing’ and is not new. WOM is the original and purest form of marketing.
When it comes to advice, we listen to who we trust. We don’t completely trust [...]
Tags: Features · Guest Writers · This month's online edition



















Becky Willan
Matt Boot
Neil Papworth
Per Lofgren
Simon Burrell
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