Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website: omotg.com  
Here, he offers a marketer’s-eye view of wi-fi availability for business travellers.
Why is it that hotel Internet connections are so slow? These days, it [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website.
For the first time in my 14 or so years of travelling, I witnessed two natural disasters within the space of just six days. 
On Tuesday August 23, [...]

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Travelog
Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website: omotg.com   Here, he offers the roving marketer’s-eye view of . . . business travel.
I read that business travel is finally on the increase after a [...]

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As a regular contributor to DMI, Simon Burrell (pictured) has delivered timely advice and news to our international business community about where to go when on foreign soil – and the best ways to get there. 
Now, Burrell – ‘Our Man On The Ground’ (OMOTG) – has launched an independent travel advisory website, focusing on positive [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website, ‘Our Man On The Ground’. In this, his regular DMI column, he offers a marketer’s eye view of…
Living the ‘high line’
How many of you have heard [...]

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Guy Gilpin (pictured) explains the complexities of multi-lingual Search marketing
Search Engine Optimisation (SEO) is a laborious and, to be frank, rather tedious task. So it’s lucky that once you have SE-optimised your website in English, you can just have it translated without the need to repeat all that effort in foreign languages. Right?
Unfortunately, no.  Robert Frost’s [...]

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Tink Taylor (pictured) explores mixing social media with email.
Social media is the latest buzzword in the marketing industry with everyone looking to jump on the bandwagon. In fact, in marketing circles, rarely a day goes by when the media isn’t championing a new social network or big-brand social media case study.
There can be no doubt [...]

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Tim Palmer (pictured) explains how to conduct a successful Word Of Mouth campaign.
Let’s be clear from the start. Word of Mouth (WOM) is not a ‘digital thing’ and is not new. WOM is the original and purest form of marketing.
When it comes to advice,   we listen to who we trust. We don’t completely trust [...]

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Paul Seabrook (pictured) tells how to get up close and personal with consumers.
Most people will swallow their data security fears for the sake of convenience and provide enough personal information to buy goods or source vital services online, according to new research from the UK Direct Marketing Association.
Nonetheless, consumers are concerned about revealing personal information [...]

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Don’t lessen your impact or spend more than you need to on campaigns, says Paul Stewart (pictured). Just go direct.
Having earned my spurs (and scars) in marketing for more than 25 years, I’ve seen a fair few changes – from incremental to revolutions and everything in between.
What’s more, I’ve seen them from both sides of the [...]

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