Paul Seabrook (pictured) tells how to get up close and personal with consumers.
Most people will swallow their data security fears for the sake of convenience and provide enough personal information to buy goods or source vital services online, according to new research from the UK Direct Marketing Association.
Nonetheless, consumers are concerned about revealing personal information [...]

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Don’t lessen your impact or spend more than you need to on campaigns, says Paul Stewart (pictured). Just go direct.
Having earned my spurs (and scars) in marketing for more than 25 years, I’ve seen a fair few changes – from incremental to revolutions and everything in between.
What’s more, I’ve seen them from both sides of the [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website, ‘Our Man On The Ground’. In this, his regular DMI column, he offers a marketer’s eye view of…
The classy business of flying across ‘The Pond’
Are you [...]

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Make an impact outside your home region, says Tsafrir Peles – capitalise on international opportunities while minimising risks.
With 15 to 30 per cent of all visits to US websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website, "Our Man On The Ground". In this, his regular DMI column, he offers a marketer’s eye view of…
Airport security: when will those long queues clear?
Hands up [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website. In this, his first regular DMI column, he offers a marketer’s eye view of…
Airlines: flights of fancy?  
It seems like a week doesn’t go by without [...]

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The downturn is no excuse to be slipshod, says Luci Penn.
Welcome back to the direct marketing fray for 2010. I hope all DMI readers enjoyed a happy and relaxing holiday season.
So here we are – into a new year. Many of us (myself included), probably made several new year resolutions recently. Professionally speaking, I hope [...]

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Not according to Mark Roy.
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