. . . more likely to respond to direct mail than Mum and Dad? Trish Dominy discusses the youth of today.
 
There has been some surprising research recently suggesting that teens and young adults are more likely to respond to direct mail than their parents.  
Experian, using its Mosaic True Touch Insight tool, has found that [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website, ‘Our Man On The Ground’. In this, his regular DMI column, he offers a marketer’s eye view of…
Living the ‘high line’
How many of you have heard [...]

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But don’t forget, Europeans can be complex, warns Stephan Merz.
In past months, we have been contacted repeatedly by mailers located outside Europe – most of them based in the US – interested in consulting and list brokerage services for their planned European market entry activities.
Not one single country, but Europe as a whole has been [...]

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Guy Gilpin (pictured) explains the complexities of multi-lingual Search marketing
Search Engine Optimisation (SEO) is a laborious and, to be frank, rather tedious task. So it’s lucky that once you have SE-optimised your website in English, you can just have it translated without the need to repeat all that effort in foreign languages. Right?
Unfortunately, no.  Robert Frost’s [...]

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Arnaud Le Lann says it can be used to enhance social media campaigns.
Recently, I read an article published in a French magazine about social networks and the new Internet habits of individuals.
This article stated that, for the first time in 2010, French citizens now spend more time communicating on social networks than writing or reading [...]

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Tink Taylor (pictured) explores mixing social media with email.
Social media is the latest buzzword in the marketing industry with everyone looking to jump on the bandwagon. In fact, in marketing circles, rarely a day goes by when the media isn’t championing a new social network or big-brand social media case study.
There can be no doubt [...]

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Tim Palmer (pictured) explains how to conduct a successful Word Of Mouth campaign.
Let’s be clear from the start. Word of Mouth (WOM) is not a ‘digital thing’ and is not new. WOM is the original and purest form of marketing.
When it comes to advice,   we listen to who we trust. We don’t completely trust [...]

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Paul Seabrook (pictured) tells how to get up close and personal with consumers.
Most people will swallow their data security fears for the sake of convenience and provide enough personal information to buy goods or source vital services online, according to new research from the UK Direct Marketing Association.
Nonetheless, consumers are concerned about revealing personal information [...]

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Don’t lessen your impact or spend more than you need to on campaigns, says Paul Stewart (pictured). Just go direct.
Having earned my spurs (and scars) in marketing for more than 25 years, I’ve seen a fair few changes – from incremental to revolutions and everything in between.
What’s more, I’ve seen them from both sides of the [...]

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Our marketer on the ground, Simon Burrell, has spent many years working in and travelling across different regions of the world and now runs his own global travel website, ‘Our Man On The Ground’. In this, his regular DMI column, he offers a marketer’s eye view of…
The classy business of flying across ‘The Pond’
Are you [...]

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