Arnaud Le Lann discusses which law should be applied in trans-national campaigns.
 
Recently, I came up against many questions and some controversial answers concerning the use of multinational email business-to-business data.
Actually, the European Directive 2002/58/CE (and especially its article 13, paragraph 5), clearly states that, although opt-in is required for ‘physical persons’ (ie individual consumers), EU member states [...]

[Read more →]

Stephan Merz reckons reports of the death of direct mail have been greatly exaggerated.
The introduction of new media always results in discussions about the end of traditional media. The same happened to cinemas faced with competition from hundreds of private TV channels and home cinemas; with vinyl records after the invention of the CD; and [...]

[Read more →]

Richard Gibson likens some of the negative theories about email marketing to mere legends and fables.
When it comes to myths and legends, characters from ancient stories spring to mind. But in the world of email deliverability there are many myths that have been perpetuated over a far shorter time period. This article aims to debunk [...]

[Read more →]

. . . more likely to respond to direct mail than Mum and Dad? Trish Dominy discusses the youth of today.
 
There has been some surprising research recently suggesting that teens and young adults are more likely to respond to direct mail than their parents.  
Experian, using its Mosaic True Touch Insight tool, has found that [...]

[Read more →]

But don’t forget, Europeans can be complex, warns Stephan Merz.
In past months, we have been contacted repeatedly by mailers located outside Europe – most of them based in the US – interested in consulting and list brokerage services for their planned European market entry activities.
Not one single country, but Europe as a whole has been [...]

[Read more →]

Arnaud Le Lann says it can be used to enhance social media campaigns.
Recently, I read an article published in a French magazine about social networks and the new Internet habits of individuals.
This article stated that, for the first time in 2010, French citizens now spend more time communicating on social networks than writing or reading [...]

[Read more →]

Trish Dominy says it can take years to buil…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

But that doesn’t mean traditional channels are finished, says Stephan Merz.
When I attended the Digital Marketing Days event in New York, mid-June, most presentations seemed to be centred around online networking, blogs and social media networks such as Facebook, Twitter and the like. 
Some still consider the channels a passing trend and only watch them passively, [...]

[Read more →]

Arnaud Le Lann is concerned about which works best.
Some weeks ago, I was in a meeting with a B2B mailer who operates in many European countries, and we were talking about the next email strategies to adopt.
During this meeting, my contact told me how he had done some data tests using a database available on [...]

[Read more →]

How did two French and German marketers succeed when given the brief to broaden the National Pen USA brand into Europe? Arnaud Le Lann and Stephan Merz tell the story. Hear more from Merz and Le Lann – together with their client Ron Childs of National Pen – at next month’s iDi Marketers Forum in [...]

[Read more →]