Arnaud Le Lann discusses which law should be applied in trans-national campaigns.
 
Recently, I came up against many questions and some controversial answers concerning the use of multinational email business-to-business data.
Actually, the European Directive 2002/58/CE (and especially its article 13, paragraph 5), clearly states that, although opt-in is required for ‘physical persons’ (ie individual consumers), EU member states [...]

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Arnaud Le Lann says it can be used to enhance social media campaigns.
Recently, I read an article published in a French magazine about social networks and the new Internet habits of individuals.
This article stated that, for the first time in 2010, French citizens now spend more time communicating on social networks than writing or reading [...]

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Arnaud Le Lann is concerned about which works best.
Some weeks ago, I was in a meeting with a B2B mailer who operates in many European countries, and we were talking about the next email strategies to adopt.
During this meeting, my contact told me how he had done some data tests using a database available on [...]

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How did two French and German marketers succeed when given the brief to broaden the National Pen USA brand into Europe? Arnaud Le Lann and Stephan Merz tell the story. Hear more from Merz and Le Lann – together with their client Ron Childs of National Pen – at next month’s iDi Marketers Forum in [...]

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French marketers are recognising that changes in their own country are imminent, says Arnaud Le Lann.
Last month, the largest summit meeting organised by the SNCD (the French direct marketing association) was held. Why was it 
the biggest, why did almost every member attend and why, exceptionally, were non-members also asked to go along? 
Because France is now [...]

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It isn’t, says Arnaud Le Lann.
This morning, I have been reading an interview with Joseph Stiglitz (Nobel Prize for economics in 2001), published in one of the most renowned French business newspapers. This is the first article I have read for months which seems to speak the truth – one which is not claiming that [...]

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Arnaud Le Lann has serious concerns about the …
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Arnaud Le Lann says you can …
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Arnaud Le Lann comments on increasing amoun…
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