Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

[Read more →]

Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]

[Read more →]

Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

[Read more →]

Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

[Read more →]

Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

[Read more →]

Yiannis Maos (pictured) wonders whether major brands can learn from independent retailers when it comes to providing the unique customer experience. 
When walking into an independent shop, restaurant or hotel, straight away the customer notices something: ‘This is like nothing I have seen before.’ That’s because they probably haven’t and this is one of the key [...]

[Read more →]

Robert King (pictured) says business in the hospitality sector that take a longer term view of the Games may benefit for years to come.
The London 2012 Olympics will be a prime opportunity for travel, hospitality and retail companies to engage with a variety of new customers from all over the world. 
London is a central and [...]

[Read more →]

Ollie Bath (pictured) discusses insight, analysis and the need for the right tools to track the customer journey to the last click.
In ad tech there’s an overwhelming need for simplicity, transparency and accountability. As a former client-side marketer, I’m well aware of the enormous leap of faith made when investing media spend, let alone media [...]

[Read more →]

First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

[Read more →]

Death of the High Street? Highly exaggerated, reports Andy Wood (pictured): research reveals there’s a co-dependence of offline and online for the modern consumer.
The high street is still a vital stop in the customer journey – but it is rarely used as the sole channel for shopping.
On the contrary, modern consumers use shops as showrooms [...]

[Read more →]