Make an impact outside your home region, says Tsafrir Peles – capitalise on international opportunities while minimising risks.
With 15 to 30 per cent of all visits to US websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to [...]

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For loyalty marketers, this is a country full of promise, says Kelly Hlavinka. 
The world’s second most populous country offers tempting opportunities for loyalty marketers. As these new possibilities emerge, there are also tough challenges – but India appears primed to step up its loyalty game.
To get a sense of the intensity of the surging Indian [...]

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Jonathan Lambert (pictured) relates how a South Africa-based direct seller used a high-tech twist on an old-fashioned customer communication concept.
In today’s hectic world and particularly with the pressures of cost-cutting, many companies are looking for low-cost ways to gain extra traction with their customer base.
Unfortunately, many companies have missed the boat and instead of improving [...]

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KF Lai (pictured below) looks at the emergence and effect of the mobile social networker. 
There is no doubt that social networking and the hype surrounding Twitter, Facebook and YouTube has dominated much of the media landscape over the last few years. However, recent developments show the emergence of a new market segment, consisting of those [...]

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Keith Pearce (pictured – senior marketing director, Genesys EMEA) asks the billion dollar question – how can businesses around the world improve their relationships with customers?
Poor customer service is costing companies around the world billions each year. According to a survey by Genesys and Datamonitor/Ovum, the figure stands at a staggering US$338.5 billion.
So just [...]

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Darren Guarnaccia (pictured below) brings a taste of what you might be missing.
It’s safe to say everyone loves a bargain . . . and what better bargain than to get something invaluable for free.
Back in 2005, Google shocked the world when it launched its new web analytics service for free. A bold move to be [...]

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Margaret Farmakis (pictured below) looks at false reporting in the email marketing industry.
As the first tentative green shoots of recovery struggle up from the wasteland of the recession, you’d think that email marketers across Europe were well-prepared for the broad, sunlit uplands of economic growth that we’re promised for 2010. If you did, you’d be wrong.
A recent [...]

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It’s the new centre for mobile advertising development, says Kerstin Trikalitis (pictured below).
Travelling across Asia, people are struck by the quantity of advertising and marketing all around them. But where you are in this region severely dictates the type of advertising you will consume. Outdoor advertising is everywhere and many of the big cities have very [...]

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As online gaming increases in popularity, relevancy and deliverability remain the best bet for engaging with players, says Will Schnabel (pictured below).
The online gaming industry is a highly competitive environment, with many companies offering their services to millions of players.  For example, the UK Gambling Commission’s latest report indicates a total of 16 million customer [...]

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“If necessity is the handmaiden of innovation, as is often quoted, then it strikes me that the downturn has become the close companion of reassessment,” says Alistair Blaxill. 
 
Executive direct at communications provider, Communisis, Blaxill (pictured below) continues: “Unsurprisingly, all budgets have been placed under the spotlight with re-examination of return on investment being key. As [...]

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