Worldwide direct and targeted marketing company, Harte-Hanks – which is headquartered in North America – has just announced that it acquired Information Arts (UK) Limited yesterday, August 31.  
Information Arts, based in High Wycombe, is a provider of data-driven marketing insight to business-to-business marketers across Europe – and increasingly across the globe.  
It will operate [...]

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The digital remit of the UK’s Advertising Standards Authority (ASA) is to be extended significantly to deliver more comprehensive consumer protection online.
The ASA’s present remit online includes ads in paid-for space and sales promotions wherever they appear. But from next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing [...]

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Spend on digital advertising soared 47 per cent in the first half of this year, a report from the Rubicon Project shows.
The Q2 2010 Online Advertising Market Report reveals that – despite growing concerns around privacy legislation and data risks – industry growth is being driven by audience buying, increase in spend from international markets [...]

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How can you effectively manage your company’s demand for quality leads, at low cost – and qualify, score, nurture and prepare them for conversion to sale?
Find out at a seminar to be held in London on the afternoon of September 30.
Hosted by B2B Marketing in association with Mardev-DM2, the event is an opportunity to pick [...]

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The percentage of women accessing the web on their mobile phones has risen 575 per cent in two years, according to web browser Opera’s latest ‘State of the Mobile Web’ report. 
South Africa leads the world’s push for gender equality on the mobile web, with women accounting for nearly 44 per cent of mobile web users [...]

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US-based T-shirt company Threadless  has announced it increased revenue from its email marketing efforts by 120 per cent, year-on-year, with targeted content and promotions to segments of its international online community.  
Powered by global marketing solutions provider ExactTarget and promoted on the Threadless website, the retailer posted the gain following a 2009 revision of its [...]

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International SEO agency, OBAN Multilingual, has launched GlobalMaxer, which it describes as ‘the first cultural multivariate testing tool available on the market’. 
The tool allows marketers to test combinations of web design elements, such as colours, fonts, graphics placement and page size, in order to pinpoint which elements provide the best conversion rates in different cultural [...]

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The job outlook for unemployed direct marketers in the US has sharply deteriorated since last summer, according to a new study by Bernhart Associates Executive Search, LLC, a major digital and direct marketing executive search firm.  
Jerry Bernhart, principal of Bernhart Associates, said: "In Summer 2009, we asked unemployed direct marketers how long they had [...]

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Google has appointed the European database specialist, PAR, to supply business data for Google Maps for Sweden and Finland.
Under the agreement, PAR will provide, and continually update, data for Google Maps from its pan-European business database, EuroContactPool.
This will enable users of Google Maps to ‘see’ businesses in the location where they’re looking and click on to them [...]

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Poland-based firm, Directan, has introduced a data cleaning system for both the Polish market and internationally.
The system remotely checks the status of mobile phone numbers, without inconveniencing the user. Among its services, the system can check whether the number is live, connected, has been switched off and whether it has been registered with a Telephone [...]

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