To help educate the mobile marketing industry about current rich media mobile ad units, the global Mobile Marketing Association (MMA) has published a new whitepaper.
The paper, Rich Media Mobile Advertising, now available for download, includes definitions, attributes and examples of rich media advertising that are currently being used in the marketplace.  
The MMA has created a [...]

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A company’s use of direct mail has a pronounced impact on how consumers perceive its environmental credentials. So says new research commissioned by ONEPOST and published by the UK Direct Marketing Association (DMA).
 
One third of consumers polled said the presence of a recycle logo alone on an item of direct mail would lead them to perceive a company to [...]

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News that British postal operator Royal Mail and the postal workers’ union have come to a compromise has been welcomed by independent postal expert, Graham Cooper (pictured).
Cooper, MD of ONEPOST, said the deal with the Communication Workers Union (CWU) over the modernisation of the postal service, also bodes well for direct mailers: "The new deal is good news [...]

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A UK-based annual survey into donor attrition levels is to be expanded to include charities around the world.
The Public Fundraising Regulatory Association – the self-regulatory organisation for face-to-face direct debit fundraising in the United Kingdom – carried out the F2F Donor Attrition and Retention Survey (DARS) in the UK in 2008 and 2009, analysing the cancellation [...]

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The third annual Dubai International Advertising Festival takes place next week (March 15-16) and is set to attract advertising and communications industry players from across the Middle East and North Africa (MENA) region.
Staged at The Palladium, a new state-of-the-art venue in Dubai Media City, Dubai Lynx brings together 32 international creatives and clients from 25 companies, presenting [...]

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Global data provider Infogroup has been acquired by CCMP Capital Advisors for $635 million, transforming it from a public to a private company and to a full-service direct marketing provider.
Bill Fairfield, Infogroup CEO, added: "Transitioning from a public to a private company brings many benefits to our shareholders, clients and employees. Our shareholders will receive [...]

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The judging of The Intercontinental Advertising CUP has been moved, following the postponement of Thailand’s AdFest 2010 event, due to political unrest there currently.
Sarajevo – the capital of the former Yugoslav republic of Bosnia and Herzegovina – will welcome the judges from around the world next week; from Sunday March 14 to Wednesday 17th.
The CUP was originally [...]

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Advertising and marketing businesses are among the most confident about their prospects for the next six months compared with other industries, according to UK research from Santander Corporate Banking. But the figures show nearly double the number of firms suffered profit falls in the past six months, with 48 per cent reporting declines compared with [...]

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I have recently celebrated a birthday and was curious to note that I received almost as many emailed greetings as traditional cards. This was not as a result of my nearest and dearest cutting down on postage (or effort) but that I was getting extra good wishes from others via computer. People who had never [...]

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Ian Hughes says he made a mistake when he consigned Twitter to the corporate rubbish bin.
When I am wrong, I am prepared to admit I am wrong. I was wrong once before and it might be that I am wrong again.
I recently wrote that I could see no commercial use for Twitter. And indeed, at [...]

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