Worldwide direct and targeted marketing company, Harte-Hanks – which is headquartered in North America – has just announced that it acquired Information Arts (UK) Limited yesterday, August 31.  
Information Arts, based in High Wycombe, is a provider of data-driven marketing insight to business-to-business marketers across Europe – and increasingly across the globe.  
It will operate [...]

[Read more →]

USA-style DRTV is becoming a success story in other parts of the world now, says Digby Orsmond (pictured), bringing an update on European Direct Response TV.
The European Union has been with us for more than 50 years and what started out as a treaty between six founding countries now includes 27 member states with a [...]

[Read more →]

I was reading about how moles survive underground, by being able to inhale the same air they exhale, and marvelling at how adaptable nature can be. You might find my analogy a bit of a stretch, but I found myself likening those moles to modern direct marketers . . . in terms of remarkable adaptability, [...]

[Read more →]

The digital remit of the UK’s Advertising Standards Authority (ASA) is to be extended significantly to deliver more comprehensive consumer protection online.
The ASA’s present remit online includes ads in paid-for space and sales promotions wherever they appear. But from next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing [...]

[Read more →]

Spend on digital advertising soared 47 per cent in the first half of this year, a report from the Rubicon Project shows.
The Q2 2010 Online Advertising Market Report reveals that – despite growing concerns around privacy legislation and data risks – industry growth is being driven by audience buying, increase in spend from international markets [...]

[Read more →]

How can you effectively manage your company’s demand for quality leads, at low cost – and qualify, score, nurture and prepare them for conversion to sale?
Find out at a seminar to be held in London on the afternoon of September 30.
Hosted by B2B Marketing in association with Mardev-DM2, the event is an opportunity to pick [...]

[Read more →]

Recent Changes Study: Changes in consumer behaviour clearly point to a need to be direct
by Paul Williamson and Sue Burden, Realia (both pictured below)
We all know that consumer confidence is still fragile, but what changes have UK residents been making to their lives and what potential impact does that have on marketers?
Understanding the extent and [...]

[Read more →]

The percentage of women accessing the web on their mobile phones has risen 575 per cent in two years, according to web browser Opera’s latest ‘State of the Mobile Web’ report. 
South Africa leads the world’s push for gender equality on the mobile web, with women accounting for nearly 44 per cent of mobile web users [...]

[Read more →]

US-based T-shirt company Threadless  has announced it increased revenue from its email marketing efforts by 120 per cent, year-on-year, with targeted content and promotions to segments of its international online community.  
Powered by global marketing solutions provider ExactTarget and promoted on the Threadless website, the retailer posted the gain following a 2009 revision of its [...]

[Read more →]

International SEO agency, OBAN Multilingual, has launched GlobalMaxer, which it describes as ‘the first cultural multivariate testing tool available on the market’. 
The tool allows marketers to test combinations of web design elements, such as colours, fonts, graphics placement and page size, in order to pinpoint which elements provide the best conversion rates in different cultural [...]

[Read more →]