What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

[Read more →]

Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

[Read more →]

The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

[Read more →]

 
HERSCHELL GORDON LEWIS explores the perceived wisdom of the use of negatives in copy.
In my callow youth, I taught English literature at a minor US university. There, I solidified my impious opinion that Wordsworth should have been considered a minor poet. But Wordsworth had a line in his ode, ‘Intimations of Immortality’:
‘The sunshine is a glorious birth.’
So [...]

[Read more →]

 
A US-based provider of direct marketing tools and resources, says its new service – NextMark Select – provides the first live connection between datacards and mailing list data.
NextMark says that prior to its new NextMark Select service, the underlying list data was disconnected from the datacards, requiring list managers and owners to manually update datacard [...]

[Read more →]

 
Sixteen major food and beverage manufacturers – including Nestle, Kraft, Unilever, Mars, Kellogg’s and Sanitarium – have now signed up to the Australian food industry code, declaring they will not advertise to children under 12 unless the product promotes healthy dietary choices and a healthy lifestyle.
The Australian Food and Grocery Council’s Responsible Children’s Marketing [...]

[Read more →]

The UK Government’s new scheme to halt the slide of motor sales and help the environment – by offering incentive allowances for those trading in old bangers for new cars – has prompted a new database of prospects, aimed at car makers and dealerships.
In response to the Scrappage Incentive Allowance (SIA), London-based Scientia Data has launched [...]

[Read more →]

Sergio Pilu (pictured below) reports from I…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

 
 
UK-based telephone fundraising organisation, Relationship Marketing, is calling on the fundraising sector to appeal against a ‘miscarriage of justice’ that it claims led to charity fundraising calls being treated the same as commercial telesales.
Chief executive Hugh McCaw (pictured below) wants the government to revisit its decision – made in 1998 – not to give charities [...]

[Read more →]

 
Focus Worldwide – a US-based provider of global data and marketing solutions, with special emphasis on the emerging markets of India, China, and Latin America – has announced the India Bankcard Insert Program.
Designed as a turn-key solution for entering the India market, the insert program – which reaches 25 million card holders each month – [...]

[Read more →]