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Recent articles tagged with the word "action"

Cookie Law: many marketers ’still in the dark about what constitutes consent’

May 22nd, 2012 · No Comments

Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.  
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]

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Tags: News · Sally Hooton · This month's online edition

Enter the world of shopping

May 17th, 2012 · No Comments

Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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Tags: Features · This month's online edition

Did you know…… fascinating Facebook facts from Socialbakers ahead of the IPO

May 15th, 2012 · No Comments

Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.

With 901 [...]

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Tags: News · Sally Hooton · This month's online edition

Former US President Bill Clinton to speak at Cannes Lions

May 14th, 2012 · No Comments

President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity in France next month.
To celebrate the tenth anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, he will take to the stage in the Palais des Festivals in Cannes on Thursday evening, June 21, and [...]

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Tags: News · Sally Hooton · This month's online edition

Charities ‘suffer from poor data’

May 9th, 2012 · No Comments

Poor data management and too much contact with supporters is affecting charitable donations. 
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising. 
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]

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Tags: News · Sally Hooton · This month's online edition

Product of the Year Awards 2013: now open for entries

May 9th, 2012 · No Comments

Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]

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Tags: News · Sally Hooton · This month's online edition

Breathing new life into the corporate website

May 8th, 2012 · No Comments

Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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Tags: Features · This month's online edition

Add video to boost site visits, says study

May 8th, 2012 · No Comments

The use of video content in ads  increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to  rich media ads are three times more likely to end [...]

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Tags: News · Sally Hooton · This month's online edition

Getting the most from cross- and up-sell programmes

May 4th, 2012 · No Comments

Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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Tags: Features · This month's online edition

UK, Europe: the age of austerity continues

May 2nd, 2012 · No Comments

Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]

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Tags: News · Sally Hooton · This month's online edition

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