. . . too much, says Doug Sacks, who feels swamped by inbox information.
Marketing Information overload. We all suffer from it. How do we, as eager and avid seekers of industry knowledge, winnow out the useful and important from the commonplace? The thinly disguised sales pitch? The valid but too technical information? How do providers [...]

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Consumers warn brands to tailor personal data into effective insight, or they will shop elsewhere.
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, reports Experian Marketing Services.
As more and more people embrace the multi-channel environment in their own lives, sharing information [...]

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Huge disparity found between the public demand for, and actual availability of, live chat to address customer service issues online
We may lead the world in embracing e-commerce, but Brits are really bad at providing an online customer service, a survey of 2,000 firms and consumers has found. We’re still relying on the telephone when [...]

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First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

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Death of the High Street? Highly exaggerated, reports Andy Wood (pictured): research reveals there’s a co-dependence of offline and online for the modern consumer.
The high street is still a vital stop in the customer journey – but it is rarely used as the sole channel for shopping.
On the contrary, modern consumers use shops as showrooms [...]

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Don’t deliver cross-border marketing communications to people who don’t want them – and make compliance with European data protection rules painless. That’s the message from global B2B marketing data and services provider Mardevdm2.
The company has just introduced its new European Suppression File  (ESF) to the market and is helping to promote it with a competition [...]

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A new service, called ‘2nd Use Data’, has been introduced to the market as a direct response to current economic difficulties.
UK data provider The Data Partnership has launched the service to provide companies with the opportunity to buy fresh data on a shoe-string budget. 
‘2nd Use Data’ provides data and leads generated by The Data Partnership [...]

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Earlier this month, search engine giant Google launched changes to its privacy policy designed to make the Internet search process more intuitive for users, but the changes haven’t gone down so well with some users leading to a love/hate divide sometimes termed the Marmite effect. 
Recent changes mean that instead of operating under a number of [...]

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Sundays used to be considered a day of rest . . . but times have changed, along with consumer expectations. Now, brands are being advised to talk to potential customers via social media on a Sunday.
Digital analytics firm, Socialbakers, has shared insights from its platform, which shows that Sunday is the most engaging day for [...]

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The Institute of Direct and Digital Marketing has a new addition to its body of professional advisory councils. The IDM Marketing Capabilities Council held its inaugural meeting earlier this month and today announces its mission and objectives.
The new council of senior practitioners from brands including Callcredit, Heineken, Microsoft, Nokia and Telefonica, (details at theidm.com/mcc) has [...]

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