Advertising on mobile devices rocketed by 157 per cent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53 per cent of the UK population, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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Regional leaders from Microsoft, HTC, Yahoo! STC and MBC will debate new content delivery strategies and partnership opportunities at the annual TMT Finance & Investment Middle East Conference in Dubai next week.
The two-day conference, which is sponsored again this year by Saudi Telecom (STC), features a series of panel discussions and keynote speeches by leading experts from [...]

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A global mobile media company is teaming up with academics in the Far East in an initiative to safeguard mobile ad quality and curb ‘click fraud’.
BuzzCity is undertaking a study with computer science researchers from the National University of Singapore (NUS), to examine CPC (cost per click) – the dominant model driving advertising activity on [...]

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Ollie Bath (pictured) discusses insight, analysis and the need for the right tools to track the customer journey to the last click.
In ad tech there’s an overwhelming need for simplicity, transparency and accountability. As a former client-side marketer, I’m well aware of the enormous leap of faith made when investing media spend, let alone media [...]

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A joint business event held last May was so successful it is being repeated again this year. Two major exhibitions in the e-commerce and marketing industries will be held together again – but at a new and bigger location, Manchester Central, on May 30, 2012.
eCommerce Expo Manchester is now in its fourth year, and is [...]

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The transition from e-commerce to m-commerce is gathering momentum as more and more companies are exploring the possibilities of mobile marketing. Pioneers include pizza chain Domino’s,  which reported £10m in sales via its mobile site and app since its launch, and British retailer Marks & Spencer, which delivered more than £1m in sales via its [...]

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Internet World, Europe’s longest-running annual showcase for e-marketing and online business – being held at Earls Court in London, April 24-26 – will be playing host to a standalone show dedicated to social media, with keynote presentations from LinkedIn and Google.
Social Media World offers more than 20 dedicated sessions from acknowledged social networking experts, including Danny Bermant [...]

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UK advertising spend grew by 2.7 per cent in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. 
Growth is expected to continue in 2012 with new forecasts predicting a 3.8 per cent increase, well ahead of growth across the rest of the UK economy.
The AA/Warc Expenditure Report encompasses print, TV, [...]

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On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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