China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]

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Business solutions specialist Amadeus Software Limited, has helped UK consumer rights magazine publisher Which? develop an agile, scalable Customer Relationship Management (CRM) system, cutting data processing time from days to hours.
The customised SAS solution began delivering a return on investment immediately and will pay for itself within 12 months, the company reports.
Which? used to be a [...]

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David Excell (pictured) discusses what it means to really understand customer buying behaviour
How well do you know your customers?
Not your customer base as a homogenised whole; your individual customers?
With minimal growth forecast throughout most of the industrialised world during 2012, never has it been more important for consumer-facing businesses to initiate direct marketing that delivers [...]

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Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

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Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet. 
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]

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The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought: many are re-evaluating and assessing the best way to communicate, maintain customer confidence and quickly respond to anxiety or fear, reports the international Chief Marketing Officer (CMO) Council in a new report released today.
Entitled, ‘Delivering Positive [...]

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A survey of large-company website owners, shows that the error rates on corporate websites are shockingly high – and web editors are seeing a sharp correlation between poor online customer experiences and company income.
The study by Magus – a major enterprise website governance and compliance solutions provider –  surveyed some 200 website owners and senior digital decision-makers [...]

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Young directors setting up their own businesses have better survival rates when they partner with older directors.
Across the UK, the number of young entrepreneurs starting up on their own has increased by nearly a quarter (22 per cent) in the past three years, according to research by global information services company, Experian. However, almost half of these [...]

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Over the next eight years, the global economy will be restored to good health. So says a forecast from multinational consultancy firm Bain & Company, which points to eight trillion-dollar trends which will put the ad world back into the black by 2020.
Bain says Europe, Japan and the US face economic turbulence and slow growth, particularly [...]

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Columnist Doug Sacks rants from the USA. You can argue with him here: doug@focus-worldwide.com
Business seemed to pick up around September. Best results are for those having contracts and business with the federal government. Business in Washington, DC is booming – the rest of the country, not so much. DC building construction is rampant and traffic [...]

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