Internet data collection and analysis specialist, Webtrends, has revealed how individuals within social media sites have been discussing Michael Jackson and his music since the ‘King of Pop’s’ untimely death last month.
Using Webtrends social measurement powered by Radian6, a social media monitoring and analysis solution, Webtrends has brought to light the peaks and troughs in [...]

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The 12th annual Top 500 Superbrands survey, identifying the UK’s strongest consumer brands by polling the British public, has launched and reaffirms the success of the fast food chains and multiple supermarkets in the economic downturn.
Some of the brands showing the strongest year-on-year improvement in the survey include McDonald’s, which rises 227 places, Burger King, [...]

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Clients are increasingly turning to measurement and evaluation in search of better proof that their PR programmes are effective, according to an international study of the evaluation sector.
The International Business Monitor, carried out by AMEC, the international Association for the Measurement and Evaluation of Communication, reports a large majority of clients demanding greater proof of [...]

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Do you know how to segment eco-evangelists from those who have no interest in green issues . . . and to map where they live? You do now.
Global information provider Experian has launched GreenAware, an accurate measure to map the relationship between household carbon emissions and green behaviours in the UK.   
The result of a [...]

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Arnaud Le Lann has serious concerns about the …
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Up to half of all brand chatter on social networks is negative, goes unnoticed by brand managers and is putting brand reputation at risk, according to a new white paper by London-based reputation management agency Brand Reputation.
The brand specialists suggest that most brand managers continue to remain oblivious to what their customers are saying about [...]

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A lot of studies focus on the demographic data relating to social media users, but few focus on the use of Twitter. The aim of a study by online researcher InSites Consulting (via e-community TalkToChange)  is to map the profile, use and motivation of Twitterers.
The study started at the beginning of this month and wraps [...]

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A study into the impact of social media and the way products and services are marketed to us shows that more than half of the UK’s top marketing experts are not up to speed with social media and how it works as a marketing and communications tool. Two thirds (65.6 per cent) of marketers in [...]

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All channels have their place, says Trish Dominy.
List managers and brokers have to be ‘agnostic’ about media channels – which means they can stand back and watch the debate about whether online or offline delivers best results.
 In fact, the term ‘debate’ is probably a bit of an understatement; maybe ‘war’ would be a better description [...]

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Email marketers are not sending …
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