Direct Marketing International Online DMIonline.net logo image

THE ONLY GLOBAL BUSINESS TITLE FOR DIRECT AND INTERACTIVE MARKETERS



Recent articles tagged with the word "audience"

Chinese brewer hires Brit for web video ad campaign

January 27th, 2012 · No Comments

China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

MMA hosts brand and agency briefing and debates lessons learnt in 2011

January 25th, 2012 · No Comments

The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week. 
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel. 
Renowned speakers and [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Uni-Marketing appointed for National Geographic data management

January 17th, 2012 · No Comments

UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Text is best for mobile promotions among European consumers: study

January 16th, 2012 · No Comments

Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the UK Direct Marketing Association (DMA) has revealed. 
The study, conducted by Toluna QuickSurveys on behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Kaleidoscope of data now available through MediaLab Group

January 10th, 2012 · No Comments

Kaleidoscope – a major home shopping fashion retailer – has awarded the management of its third-party marketing opportunities to UK-based MediaLab Group. 
Part of Freemans Grattan Holdings – one of the biggest fashion retailers in the world – Kaleidoscope has been operating for almost three decades and has built up a wealth of experience in promoting [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Digital predictions for 2012

January 5th, 2012 · No Comments

Tony Foggett (pictured) shares agency insights into emerging trends.
Now is the time to reflect on key milestones from the past 12 months and examine the trends that will have the biggest effect on multi-channel strategies in the year ahead.
How quickly a year shifts in digital!
In 2010, it sometimes felt as if consumers and technology were [...]

[Read more →]

Tags: Features · This month's online edition

Bank marketers ‘need to increase use of digital media to engage customers’

December 20th, 2011 · No Comments

The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought: many are re-evaluating and assessing the best way to communicate, maintain customer confidence and quickly respond to anxiety or fear, reports the international Chief Marketing Officer (CMO) Council in a new report released today.
Entitled, ‘Delivering Positive [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Younger workers targeted in ‘magic’ campaign to encourage saving

December 9th, 2011 · No Comments

UK insurance firm, Aviva, is using a social media campaign and a touch of magic to raise awareness among millennial workers of the importance of savings.
In a series of short film clips, shot on the streets and in the bars of Brighton and London, magician Pete Hathway uses magic tricks with money as the central [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Belgian summit meeting unites print service providers and customers from across Europe

December 1st, 2011 · No Comments

The future of print, customer communications, data collection and even augmented reality were among the topics under discussion at the third European Marketing Dynamics Summit in Brussels last week, when print service providers and end users gathered to hear practical examples of how print can play an assertive role in the development of cross-media campaigns. [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Will pay-by-mobile be the next retail revolution?

November 22nd, 2011 · No Comments

Research suggests that more of us are now going online via phone than from fixed-line computers - six in ten Brits already use mobiles for e-shopping. But will m-commerce truly take off and can it benefit local high street traders?
Town centres across the UK have changed forever since the recession. Iconic names like Woolworths, Virgin Megastore [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

``