Online marketing list supplier, MarketingFile, has signed up to receive consumer prospect data from Callcredit Information Group.
The company, which provides business and consumer direct marketing data through its website, will aim to sell Callcredit’s universe of marketing contacts, tagged with a range of demographic, lifestyle and affluence indicators, to its 40,000 online customers. 
Callcredit Information Group [...]

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Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.

With 901 [...]

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Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]

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Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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The majority of marketers working in Australia are planning to deploy cross-channel methods to promote their brands over the next 12 months – but they are not finding it easy.
Software company, Responsys, surveyed industry executives during the ad:tech Sydney and Melbourne events recently and discovered that 88 per cent are either running or planning multimedia [...]

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. . . too much, says Doug Sacks, who feels swamped by inbox information.
Marketing Information overload. We all suffer from it. How do we, as eager and avid seekers of industry knowledge, winnow out the useful and important from the commonplace? The thinly disguised sales pitch? The valid but too technical information? How do providers [...]

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A global mobile media company is teaming up with academics in the Far East in an initiative to safeguard mobile ad quality and curb ‘click fraud’.
BuzzCity is undertaking a study with computer science researchers from the National University of Singapore (NUS), to examine CPC (cost per click) – the dominant model driving advertising activity on [...]

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Internet World, Europe’s longest-running annual showcase for e-marketing and online business – being held at Earls Court in London, April 24-26 – will be playing host to a standalone show dedicated to social media, with keynote presentations from LinkedIn and Google.
Social Media World offers more than 20 dedicated sessions from acknowledged social networking experts, including Danny Bermant [...]

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