China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]

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The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week. 
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel. 
Renowned speakers and [...]

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UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]

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Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the UK Direct Marketing Association (DMA) has revealed. 
The study, conducted by Toluna QuickSurveys on behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving [...]

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Kaleidoscope – a major home shopping fashion retailer – has awarded the management of its third-party marketing opportunities to UK-based MediaLab Group. 
Part of Freemans Grattan Holdings – one of the biggest fashion retailers in the world – Kaleidoscope has been operating for almost three decades and has built up a wealth of experience in promoting [...]

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Tony Foggett (pictured) shares agency insights into emerging trends.
Now is the time to reflect on key milestones from the past 12 months and examine the trends that will have the biggest effect on multi-channel strategies in the year ahead.
How quickly a year shifts in digital!
In 2010, it sometimes felt as if consumers and technology were [...]

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The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought: many are re-evaluating and assessing the best way to communicate, maintain customer confidence and quickly respond to anxiety or fear, reports the international Chief Marketing Officer (CMO) Council in a new report released today.
Entitled, ‘Delivering Positive [...]

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UK insurance firm, Aviva, is using a social media campaign and a touch of magic to raise awareness among millennial workers of the importance of savings.
In a series of short film clips, shot on the streets and in the bars of Brighton and London, magician Pete Hathway uses magic tricks with money as the central [...]

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The future of print, customer communications, data collection and even augmented reality were among the topics under discussion at the third European Marketing Dynamics Summit in Brussels last week, when print service providers and end users gathered to hear practical examples of how print can play an assertive role in the development of cross-media campaigns. [...]

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Research suggests that more of us are now going online via phone than from fixed-line computers - six in ten Brits already use mobiles for e-shopping. But will m-commerce truly take off and can it benefit local high street traders?
Town centres across the UK have changed forever since the recession. Iconic names like Woolworths, Virgin Megastore [...]

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