What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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DMI columnist Rosemary Smith has been elected to the UK Direct Marketing Association’s (DMA) Roll of Honour, along with fellow direct marketing stalwart Charles Ping.
They were honoured in recognition of their outstanding service to the direct marketing industry. The accolade has only been conferred on 24 direct marketers, the most recent of whom was another DMI [...]

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When it comes to pinpointing the population which most enjoys social networking, new research from conScore shows the Russians to be world leaders.
Visitors in the market spend 6.6 hours on social networks, viewing more than 1,300 pages each a month. The country’s leading social networking site is Vkontakte.ru, which has 59 per cent reach among [...]

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Editor’s Leader column, July 2009
Can anyone tell me if this is a first – a television commercial to promote advertising on the telly? The ad currently running on UK screens shows a man on a psychiatrist’s couch breaking out of a trance-like regressive state to sing snippets of old TV ad jingles: ‘Nuts, whole hazlenuts, Cadbury’s [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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UK trade exhibition Technology For Marketing & Advertising won the ‘Best Marketing Campaign’ award at the national events industry awards last week.
The prestigious AEO (Association of Exhibition Organisers) Excellence Awards, held in London, are an annual gathering of the great and good within the UK events industry and the awards recognise excellence across the entire [...]

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Market Location has announced the launch of ‘Brand New Businesses’ file, which the company says is first of its kind to provide weekly alerts on new businesses, branches and relocations in the UK.
As the data is updated on such a regular basis, the file will allow marketers to make contact with prospects as key decisions [...]

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Communications professionals involved in marketing, sales or data research can breathe a collective sigh of relief following the launch of ‘Ireland by the Numbers’, a six-page data guide of Irish companies by type, size, employees and location.
Published by list and database consultancy, The Bill Moss Partnership, this snapshot of the most valuable data available on [...]

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Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research.
The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above-the-line to [...]

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Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

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