Sundays used to be considered a day of rest . . . but times have changed, along with consumer expectations. Now, brands are being advised to talk to potential customers via social media on a Sunday.
Digital analytics firm, Socialbakers, has shared insights from its platform, which shows that Sunday is the most engaging day for [...]

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Marketers lack the messaging skills and tools required for success in an expanding selling environment, says an international report by US-based Corporate Visions.
The sales and marketing messaging company surveyed more than 600 business-to-business (B2B) sales and marketing professionals around the world and found that more than 50 per cent of them have insufficient, little or [...]

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Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]

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Valentine’s Day has long passed, but we should still embrace the postman, says Philip Ricketts (pictured): because there’s gold not ‘junk’ in the mail!
FACT FILE:

Ninety-two per cent of direct mail is opened
21.9 million adults have taken action, prompted by direct mail
Of these, 14.2 million bought something
Direct mail delivers £27 billion to the UK economy
There are [...]

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David Cole (pictured) reveals the results of the newly-published Involve Millennium Report on age-related marketing.
The over-50s are the biggest market for luxury cars, expensive holidays and top-of-the-range cosmetics, yet too often marketers and brands overlook them and focus on younger targets.
Which is why Involve Millennium, acknowledged expert on marketing to the over-50s, commissioned fast.MAP to [...]

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Marc Munier says the email marketing announcement is dead; its time to listen as well as tell.
First published: DMI March 2010.
We speak to our customers through a number of mediums – over the telephone, on the web and through email. These are all effective communication channels, but are we simply telling our clients what we [...]

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John McWilliams shows how, with care, B2B marketing on a multi-national scale can be successfully achieved.
First published: DMI April/May 2010
There’s a misconception that any marketing material directed towards a business audience has to be dressed up in a sober suit.
The fact is, nobody was ever bored into doing something!
You have to stimulate and motivate your [...]

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UK property website Zoopla.co.uk has launched a six-month ad campaign with taxi ad company Ubiquitous, which will see hundreds of London cabs liveried in Zoopla’s purple branding.
Aiming to deliver coverage to 93 per cent of the UK capital’s audience, the taxis are part of a multi-channel campaign including national TV, print and radio. The campaign has a [...]

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Richard Evans (pictured) says multi-channel marketing is constantly evolving – and so must businesses. 
Communication as we know it, whether it is personal, B2B or B2C, has fundamentally changed. Previously, we relied on multiple static devices to send emails, make phone calls and search the Internet for information. Now, the widespread adoption of smartphones has empowered [...]

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Mardevdm2, a global B2B marketing and data services partner, has announced the exclusive availability of its European business and consumer suppression file. 
The 50 million-strong name file is a cross-country checkpoint for direct marketers to ensure they are compliant with all relevant MPS and TPS data legislation. In addition, validating a mailing or telemarketing file against [...]

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