DMI columnist Rosemary Smith has been elected to the UK Direct Marketing Association’s (DMA) Roll of Honour, along with fellow direct marketing stalwart Charles Ping.
They were honoured in recognition of their outstanding service to the direct marketing industry. The accolade has only been conferred on 24 direct marketers, the most recent of whom was another DMI [...]

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UK trade exhibition Technology For Marketing & Advertising won the ‘Best Marketing Campaign’ award at the national events industry awards last week.
The prestigious AEO (Association of Exhibition Organisers) Excellence Awards, held in London, are an annual gathering of the great and good within the UK events industry and the awards recognise excellence across the entire [...]

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The organisers of the Cannes Lions International Advertising Festival have announced that 22,652 entries from 86 countries will be competing for the coveted Lions awards at this month’s event in France – a 19.9 per cent drop on 2008’s record-breaking year.
Philip Thomas, festival CEO, said: “Although there are naturally fewer entries across the categories, the [...]

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Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

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To optimise online advertising campaigns and achieve business objectives, advertisers need to think out-of-the-box in every facet of their creative elements – and that means taking a very careful look at their online ads.
So says Inbar Chap (pictured below), co-CEO of Israel-based DSNR Media Group, who has come up with nine ways to judge [...]

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The newly launched three-day Spikes Asia festival – which will combine the established creative awards show in Asia with a new networking and learning platform for the advertising and communications industry – is now open for entries.
Work can be entered in the categories of TV/Cinema, Outdoor, Print, Radio, Digital, Direct, Promo, Integrated, Media, Craft and [...]

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Fred Koblinger, CEO of PKP Proximity and BBDO Holding Austria, has been appointed president of the digital, direct and promo award judges for the newly-launched Spikes Asia event.
A pioneer of direct marketing in Austria, Koblinger (pictured) has twice been a jury member in Cannes as well as the direct jury president for Cannes Lions in [...]

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A new award honouring individual pioneers in the direct and interactive marketing industry has been presented to Diane Rinas (pictured), senior marketing manager at DHL Global Mail.
The winner of the FEDMA & Holmen Paper European Direct Marketer of the Year 2009 glass trophy – designed by Latvian agency Marketing House – was announced during the [...]

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How the consumer and the world has changed is to be explored during a top-level conference in Sydney (July 8-10).
President of crayon and ‘chief interruptor’ Joseph Jaffe will provide insight into the changes and demonstrate the potential of fusing direct and digital when he heads a list of speakers at the Australian Direct Marketing Association [...]

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