Avinash Kaushik will be the keynote speaker at SES London, taking place February 20-24 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London.  
As the ‘digital evangelist’ for Google, he will share his unique perspectives during his welcome session, titled ‘Business Optimisation in a Digital Age’; exploring balancing multimedia channels, grounding your digital [...]

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This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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The Dubai International Advertising Festival, which awards creative excellence in advertising and communications in the Middle East and North Africa, has announced the launch of the Wunderman/Y&R Young Marketers School. The learning programme, taking place during the forthcoming Dubai Lynx 2012 Festival, is targeted at marketers and brand managers, aged 32 years or younger, working [...]

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UK-based marketing firms Cyance and 360 Business Marketing have announced they have completed a merger of their businesses. 
Both companies have experienced rapid growth over the last year and have significant plans to build on this by combining their skillsets and services. 
Based in Oxfordshire, Cyance is an award-winning B2B multi-channel marketing company with a UK and [...]

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Kaleidoscope – a major home shopping fashion retailer – has awarded the management of its third-party marketing opportunities to UK-based MediaLab Group. 
Part of Freemans Grattan Holdings – one of the biggest fashion retailers in the world – Kaleidoscope has been operating for almost three decades and has built up a wealth of experience in promoting [...]

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A direct and digital marketing campaign which makes money for its brand is, of course, top of the wish-list for all marketers. But they also hope to deliver creative originality, a promotion which has broad appeal and – in today’s multi-media world – one which successfully leverages all channels and consumer touchpoints.
The campaign you believe [...]

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Graham Kemp explores changes in the world of publishing and discusses how brands can improve communication with consumers via use of relevant content.
The previously genteel world of book publishing has been turned on its head in the last few years by the Internet and the rise of e-books. Music-buying patterns have also changed recently, with [...]

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This year’s UK DMA awards were handed out at a ceremonial ball staged in London’s Old Billingsgate last night.
In total, 35 Golds and the coveted Grand Prix were awarded after a competition the DMA reports had been tough to judge, as the work was outstanding. 
Indicia took home the biggest trophy – the DMA Awards Grand [...]

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Jerry Messer, president/CEO of Data Services Inc, has received an award for his contribution to the direct marketing industry during his 40-year career.
A major provider of multichannel services to marketing organisations across the globe, US-based Data Services Inc was founded in 1967, with Messer’s involvement beginning in 1986.
Now he has been selected by the Direct [...]

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London-based integrated marketing agency, Space, was first past the post in the 2011 MAAW Globes Awards, held in Rio de Janerio on Friday, for its highly successful Smithy the Horse campaign – developed in 2010 on behalf of John Smith’s, part of the Heineken UK portfolio.  
The agency was awarded the Gold Award in the [...]

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