Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]

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Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]

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This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you! 
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, [...]

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The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]

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China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]

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The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week. 
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel. 
Renowned speakers and [...]

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Five big issues facing global companies
Dominique Turpin (pictured) discusses the business worries which he believes are currently keeping senior global executives awake at night.
Right now, of course, the health of the global economy and unpredictable exchange rates are top of the list of concerns keeping executives from sleeping soundly. But, in my conversations with business [...]

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Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

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Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet. 
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]

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